Archive for June, 2009

Lens Flare 35 interview

Tuesday, June 30th, 2009

Photographer Dave Warner is doing an excellent job interviewing Canon shooters at his blog and podcast Lensflare35.com.

His blog and podcast are young, but I find them well done and an enjoyable listen.  One nice thing he does is create a slide show of the photographer’s work to accompany the interview. Here is the narrative slide show he created of my work and a link to the podcast interview about my photography history.  Of course, we talk a little social media, too.

Lens flare 35 podcast interview with Rosh Sillars by Dave Warner. Click here.


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New media photographer podcast 55

Monday, June 29th, 2009

New media photographer show notes:

This week Rosh talks about social media analytics and lighting.

Subscribe in itunes, click here

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Lighting doesn’t have to be complicated

Friday, June 26th, 2009

When I teach my photography classes at the local universities one of the first questions I ask my students is how many lights do you start with to create an image?

The students typically guess one, two, three or four lights.  Then I explain to my class that I’m going to ask a second  question that will answer the first one. If they get the question wrong, they will fail the class.  I tell them that I’ll know if they get question wrong, because I’ll be able to see it in their eyes.

The question: How many suns do we have?

For those of you who may not know: We have one sun and it casts one shadow.

I feel too many photographers think shadows are bad.  It seems their goal is to light an object until every bit of shadow is eliminated.  In doing this they remove all character from the image.

There is nothing wrong with using more than one light in support of your main light. I consider the sun as the first light.   If I don’t have the sun to work with,  I’ll set up my first strobe.  Next, I consider what quality of  light I want for the image.

I have many options.  If I’m looking for a soft light, I can bounce it off a wall or an umbrella.  I can shoot though soft material or use a light box.

If I want harsh light, I can point the unfiltered light directly at the subject. I can also shape light with grids or shooting through a design of my own making.

Another important consideration are the ambient lights, if any, in the scene.  The photographer should consider if he can use it to his advantage.  Ask yourself: Should I slow down the shutter to include ambient light? Should I increase the shutter or power of my strobes to eliminate the light?

For my support lights I’ll make the same considerations as the primary light, but I might add a filter or color.

Additional spot grids often have interesting looks.  If I don’t want to use an additional light I can use a reflector. I have reflectors that contain multiple surfaces for different effects. Sometimes I’m looking for the crispness of the silver reflector, the softness of the white reflector or the warmth of the gold reflector.

I ask this question often on exams and students still get it wrong, even though I cover the answer in class: If you bounce light off a green wall, what color will bounce back?  Green, of course.

Lighting doesn’t have to be complex or hard.  Start with one light.  Decide on the quality of the light you are looking for in your scene.  Use supporting lights to your taste, desire and vision.

Rosh

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Social media analytics

Tuesday, June 23rd, 2009

When talking about analytics, we are usually referring to hard marketing: banner ads, AdWords and e-mail.  Our goal is to generate the best return on investment or ROI.

In social media, ROI stands for return on influence.  The influence and the trust we earn through our positive actions in the social media offer great rewards.

It is hard to measure the influence we’ve earned in the social media, but new technology is being developed regularly to help us measure the effectiveness of our actions.

Some basic measurements will always be important, such as subscribing to Google Alerts and using Twitter search effectively to keep track of who is talking about you or your company.

The grader Web sites such as Twitter grader and Facebook grader are a good starting measure of how well you are using various platforms based on Hubspots measure.

One of the key first statistics of how well your blog is doing is based on unique visitors. You can use sites like compete.com or Google Analytics to discover your visitor counts as well as from where your traffic originates.

Next are your subscribers. Using a service such as FeedBurner allows you to keep tabs on the number of people who have selected the option to receive your RSS feed in their favorite reader or e-mail.

Comments to your blog are a measure of community. Many bloggers are noticing a drop in the number of comments to their blogs, which may be attributed to people expressing their opinions elsewhere, such as Facebook, Twitter and other social media outlets.

The link-shortening sites are developing into excellent jumping off points to post information in the social media.  Sites like bit.ly are now offering more than just link shortening. They also have basic analytics for each of your posts submitted through the service.  The measurements are basic,  such as a timeline, number of clicks and retweets. But, this is more information than we’ve had in the past.

Su.pr, still in beta, is taking link shortening to a new level by combining the valuable StumbleUpon service with unique analytics.

There are few sites that offer free analytics designed for social media.  The link-shortening sites offer promise until similar and expanded solutions are integrated into our favorite social media platforms.

If you are interested in more powerful paid services, consider omniture.com, which just released analytics for Facebook along with their other suite of online tools; Sysomos, which offers its “business intelligence for social media” with free tools due out later this year; and Radian 6, which has developed an excellent reputation for it social media monitoring for companies.

The future is still wide open. Quality analytic tools for social media are still being developed. My observation and instincts tell me the new tools will be coming fast over the next year.  Keep an eye out and share them with us.

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New media photographer podcast 54

Monday, June 22nd, 2009

New media photographer show notes:

This week Rosh talks about new Web sites for the photographer and your opinions, are they costing you business?

Subscribe in itunes, click here

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