I’m starting to find certain folks are pains in the ass. They’re the ones with their arms folded across their chests in a defiant posture, telling me why social media is a waste of time .
When I’m on the road for my speaking engagements, I actually enjoy the tough questions from skeptics. It’s the everyday conversations that are starting to wear on me.
Social media is a new form of media, but it is still media. Online networking is a new form of networking, but it is still networking.
The argument still stands: for thousands of years we have looked for better ways to communicate with our clients and prospects. We have a new way. It’s here. Many of the skeptics are making the case for their side of the argument by watching the wrong people.
Business people have gathered in groups to network for a long time. The more successful networkers listen well, strive to connect people, share quality information, and teach others how to refer them. This is common knowledge.
Unfortunately, we still see people at business networking events passing out cards like free samples to everyone who will look at them. They show little regard or care for you or your business. They don’t get it.
The same is true with social media. Some people don’t get it and never will get it. Their concern is for themselves and a quick buck. Social media will never work for the selfish, show-me-the money people.
Social media works in partnership with your full marketing plan. Using media to build trust, credibility and communicate is an effective method of sharing your story. So ignore the term social networking. Networking is social. It’s just networking. Forget about broadcast media, print media or social media. It is just media.
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Tags: Broadcasting, business, Business networking, Marketing and Advertising, Marketing plan, On the Web, Online Communities, Software and Services
Lazy people who don’t want to go the extra step and embrace new things are usually the biggest doubters about new technology. I hand out a few cards and it has my twitter address on it. It is fun to see people understand that twitter and other social networking mediums are actually direct, instantaneous pipelines to customers…that are free! Once people understand this connection they can’t wait to get started. It is hard to let go of old ways, but usually old and new are the best way to begin. With all new things they evolve and that is where new opportunities emerge. Rosh, I’ve learned a ton from you and other just from jumping into twitter that I would have never been able to understand just from reading a few articles. Immersion sometimes is the best teacher. Thanks!!
I don’t let the social media haters bother me too much… I tend to ignore them while I use social media to make money.