Archive for August, 2009

Is real time fast enough?

Sunday, August 16th, 2009

clocksm

The topic of real time is coming up regularly  in conversation, application updates, and blog posts.  This leads me to believe that the real-time Web is coming of age.

Real-time applications are those that offer no delay in transmission and delivery of information or actions. Real time is the buzzword and  next major step in Web technology.

Google Wave will play a major role later this year in advancing this for the mainstream Internet. But you don’t have to wait: Real-time applications are available now.

Communication on the Web is fast. Important information is retweeted across the Web and around the world in a matter of minutes.  Unfortunately, applications such as Google Talk or AIM require waiting for a response from the people you are chatting with — delaying the progress of a conversation.  Real time on today’s Web means quick delivery after the content creator hits the send button.

Real time in the future means seeing what people are typing while they are typing, responding to blog comments as they are posted, viewing the world’s images as they are created, and receiving analytics as they are generated.

The Holy Grail for computer companies will be to create computers and operating systems that turn on at the speed of a light switch.  The Internet and its applications share the same dream.

The Internet has the advantage. Applications are being offered closer to real-time each month.

Imagine receiving feeds in your favorite RSS reader within seconds of the author pressing the publish button.  It is being worked on now. You may visit David Winer’s progress here http://rsscloud.org/

Earlier this week Facebook started to roll out its new real-time search, following in the footsteps of its recent acquisition of FriendFeed. Users are able to find the latest updates on current topics within their community.   This release is designed to rival Twitter’s powerful real-time search.

Today’s searches in the social media realm offer the most current information. Google search results feel like reading the daily newspaper filled with yesterday’s news.  In today’s fast-paced world, even Google is not up-to-date enough.

This is why Google feels the need to update their algorithm. A new Google — code-named caffeine — is coming soon with faster results and more current information.

The prospects for more real-time applications are exciting, but the reality is such speed will also offer added demands.  Clients will expect even quicker responses.  A returned e-mail two hours later or a phone call the next morning will be unacceptable.

Our words, images and video will stream to the Net, or favorite social media hangout in real time. Our friends and associates will comment on the imagery  and our thoughts before the event is complete or video is fully uploaded.

Reblog this post [with Zemanta]

Traditional media is still important to your business

Saturday, August 15th, 2009

Mass media still reaches millions of people each day.  Your local newspaper reaches thousands of readers.  Using traditional media to promote your business still is extremely effective.

Traditional media sources are not as personal as social media. You will need larger circulation numbers to cast your net to find, attract and develop new fans. TV, radio and newsprint still offer excellent channels to attract new members to your social media community.

Your social media community is populated with your most influential fans: people who like what you do, what you stand for, or what you say.  These people support your efforts and help spread the word about your work.

Being a convert to social media and a fan of its potential doesn’t mean you shouldn’t take advantage of all the avenues available.

Reblog this post [with Zemanta]

Welcome to FaceFeed?

Tuesday, August 11th, 2009

Facebook agreed to acquire FriendFeed yesterday.  This is one more step in the race to create the ultimate social media portal. There are so many options online. One or two will eventually become the standards.

The Big Three right now are  Linkedin, Facebook and Twitter.  Twitter is the newest and the biggest game changer. Tweeters are the most informed people on the Web. Both Facebook and Linkedin have improved their status update systems as a result of the popularity of Twitter.

Now that Facebook has acquired the extreme information overload version of Twitter known as FriendFeed, it is opening up opportunities to infuse updated information from the outside world within its traditionally walled-off community.

It would be good for photographers to watch how Facebook applies the real-time FriendFeed applications to Facebook.  It may open some doors offering more influence and public relations to a larger audience within the growing Facebook community.

Rosh

Reblog this post [with Zemanta]

New Media Photographer Podcast 61

Monday, August 10th, 2009

New media photographer show notes:

This week – Rosh Rants!

Subscribe in itunes, click here

Reblog this post [with Zemanta]

The Driven Business

Wednesday, August 5th, 2009

The first Driven Business podcast is now available. The Driven Business covers a wider range of topics related to small business integrated marketing.

Integrated marketing is about using the best of online and offline marketing methods to drive traffic to your defined conversion or goal. In most cases a sale is the greatest measure of success.

I recorded the site’s first solo podcast a few weeks ago. On Tuesday Greg Evans, owner of Synectic Media, and I released the first co-hosted version.

Our first podcast focuses on landing pages.  The podcast has more of an interview style to it.  (Unlike Dean and I, who loudly brain storm our podcasts on the Prosperous Artists site.)  Over time, we will find our style and groove.

If marketing a business is of interest to you, please listen and subscribe on iTunes.

Rosh