Archive for November, 2009

New Media Photographer Podcast 77

Monday, November 30th, 2009

This week Rosh shares new Web sites, applications and ideas for photographers.

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Will 2010 be good for social media?

Saturday, November 28th, 2009

Here are a few random things I thought were worth sharing:

I see 2010 as the year social media becomes an official standard form of communication.  In 2009 it was still considered cutting edge or a stupid waste of time.

Social media will not be standard for everyone, but it will become a standard in professional marketing plans.  Still, it will take a couple years before online social communication becomes mandatory for business.  Just like the conversion from film to digital, it will be here before you know it.

I will be stepping up my speaking next year.  I’m looking at West Palm Beach for a seminar in February.  I will begin sharing more details next week.

If you are looking for a way to sell tickets to an event online, you might want to try http://www.eventbrite.com/. If you know of some other quality options feel free to sharing in the comments.

Judy Hermann wrote a great post for the ASMP Strictly Business blog asking: How many clients do you need? Her thoughts fit very well in the social media model.  Step away from mass media and focus on people and build quality relationships.

Next year more of my photography focus will be on multi-media and unique photography styles, with an emphasis on Adobe Photoshop techniques. Custom photography for Web sites is still working well, but I need to expand my focus if I’m going to grow my visual business in my market and beyond.

I’ve selected a few non-profit groups to create multi-media portfolio material.  This is a great way to professionally grow your portfolio and support your local community.  Notice I said I’ve selected.  This topic will make a good post for next week.

I think I’m ready to announce some New Media Photographer award winners in the coming weeks. It’s been about six months since I last handed out awards.

Rosh

Don’t force social media

Friday, November 27th, 2009

One of the biggest problems people have with new communication technology is they try to force it into their current workflow or methods of doing business.

A classic example of this is business owners trying to use hard marketing techniques in the social media realm.  Some creative people make it work, but the majority fail.

Others see the shiny new technology and change their marketing plans to fit the new platforms.  Unfortunately, they often leave behind and neglect marketing strategies that were working for them.

Social media is its own line item in the list of marketing concepts worthy of consideration for growing your business.

Don’t force social media into other strategies.  In many cases social media can play a supporting role for other marketing methods, but ultimately it is best to develop a social media goal.

What do you want to accomplish with social media? Is social media the best tool to achieve your goal?

If your goal is to drive traffic to your Web site on a mass scale in order to sell a product, then e-mail marketing might be a better solution.

If you wish to develop yourself as an expert in your field — social media would be an excellent choice as a tool to support your efforts.

Before social media, companies depended on public relations. They used PR to get the word out about their people’s expertise, new products, and service successes in the traditional media.  The problem many PR professionals faced was proving the direct ROI (return on investment) from their work.  Thus, many business professionals didn’t see the value.

If you are a by-the-numbers person, social media may not be for you.  Don’t jump on the bandwagon if you don’t see the compound value of social communications over time.  You can’t force it.

Rosh

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How much does 16TB cost?

Wednesday, November 25th, 2009

Here are a few items worth sharing that I think photographers would find interesting. If you run across cool news, applications or information, please share it in the comments.

Dropico.com : A photography management system that allows you to drag and drop images between social platforms simply and seamlessly.  Currently the platform works with MySpace, Facebook Photobucket, Bebo, Flickr, Picasa and Twitter.

Google is now offering 20GB of cloud drive space for $5.00 a year or up to 16TB (terabyte) for around $4,000 a year. This is an option for photographers or videographers looking for large off-site accessible storage capacity.

Live photo sharing: Share up to 100 photographs instantly between iPhones with a new application called Knocking. The first 50,000 downloads are available at the Apple store for free. See video below.

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Blog like Jack Hollingsworth

Tuesday, November 24th, 2009

Jack Hollingsworth has been a major champion of Twitter since opening his account in February 2009. Since then he has earned many fans and more than 10,000 followers.  This month, he started a new blog.

Jack is a well-known, top stock photographer.  Over the last couple years the stock photography market followed the financial stock market – off a cliff.  The only difference is that the photo stock market doesn’t seem to be recovering.

Hollingsworth is a serial entrepreneur who looks for opportunities around every corner.  Jack has embraced the chance to teach what he knows about successful portraiture and stock photography.  His new blog is living up to its potential.

Cleverly, Jack starts each post with “I am.”  Sample headlines include: I am cool, I am laughter, I am simple and I am home.  Below each headline are sample pictures, analyses and commentary related to the theme of the day.

He is doing it right.  If you know @photojack on Twitter you know he is an educator, people connector and champions others to their benefit.  As a result, over the last year he has become one of the biggest photography-related social media names on the Net.  It reminds me of the saying: You can’t spray perfume on others without getting a little on yourself.

Jack’s blog serves as a great educational tool. It introduces more people to his quality images and ability to teach others his craft.  He uses key words that make it easier for search engines, especially Google images, to find his work.

If you are looking for inspiration and insight,  I highly recommend Jack Hollingsworth’s new blog.

Rosh

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