Jack Hollingsworth has been a major champion of Twitter since opening his account in February 2009. Since then he has earned many fans and more than 10,000 followers. This month, he started a new blog.
Jack is a well-known, top stock photographer. Over the last couple years the stock photography market followed the financial stock market – off a cliff. The only difference is that the photo stock market doesn’t seem to be recovering.
Hollingsworth is a serial entrepreneur who looks for opportunities around every corner. Jack has embraced the chance to teach what he knows about successful portraiture and stock photography. His new blog is living up to its potential.
Cleverly, Jack starts each post with “I am.” Sample headlines include: I am cool, I am laughter, I am simple and I am home. Below each headline are sample pictures, analyses and commentary related to the theme of the day.
He is doing it right. If you know @photojack on Twitter you know he is an educator, people connector and champions others to their benefit. As a result, over the last year he has become one of the biggest photography-related social media names on the Net. It reminds me of the saying: You can’t spray perfume on others without getting a little on yourself.
Jack’s blog serves as a great educational tool. It introduces more people to his quality images and ability to teach others his craft. He uses key words that make it easier for search engines, especially Google images, to find his work.
If you are looking for inspiration and insight, I highly recommend Jack Hollingsworth’s new blog.
Rosh
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Tags: business, google, Jack Dorsey, photography, social media, Social network, Twitter, Web search engine
Agreed. I enjoy his posts and the look and feel of his blog. His posts are honest and thought-provoking.
This is the funny thing about this: I know @photojack on twitter and his real name even has name recognition for me, yet I’ve never felt compelled to look at his website and have never put his name with a single image he’s made. So while he seems to be taking twitter by storm, has he really come up with an effective marketing solution for somebody who wants to earn a living as a PHOTOGRAPHER. As someone who hires and buys from photographers, having this strong of a showing in social media actually turns me off. It’s like those photographers who spend most of their time marketing to and trying to gain recognition from other photographers rather producing new work. I see @photojack and I think about those guys who write books about marketing photographs and magazine articles about using filters, not someone who I want to hire for my next campaign. I wonder where the balance is.
Well, Jack has a long career of success. I understand he is currently offline because he is traveling to Boston to produce new work. In defense of Jack – I guess you could lump me in the same category as “new media photographer” – Some people are compelled to share what they know. Social media is a great platform share.
I don’t think Jack’s blog alone will resurrect his stock career – the photography business has changed for all of us. But, I think the blog is well done and is a good example of how a photographer can use words and their imagery together to promote their work.
I like Jack’s new blog. It does a great job of highlighting his high-quality photos and packages them within a theme. I could see this leading to assignments or him offing up new images for clients to license before being offered up for a stock outlet distribution. John Lund’s blog fits in this category as well.