Sometimes it’s good to review some of the basics.

What do people find when they land on your page? Are they pleased?

Does your Web site look professional? Can visitors easily identify who you are and the name of your business?  Don’t forget  to have easy-to-find contact information on every page of your Web site.

Is your Web site easy to navigate? Just because it’s obvious to you doesn’t make it user-friendly for the rest of the population. If you think they will be able to figure it out, you have figured wrong. Don’t make people work too hard.

If you are using a blogging platform such as WordPress as a base for your site, you have a wonderful opportunity. Most blogging systems offer a real simple syndication (RSS) feed so people can subscribe to your site with their favorite reader, such as Google reader.

It’s amazing how many sites don’t have the option to request more information or subscribe to  newsletters. Acquiring e-mails from people who care about you and what you do is extremely valuable.

If you want people to click on a button, make it  easy to find. Make it loud.  Slick buttons that flow with the beautiful design of your site often are overlooked.

How quickly does your Web site load? This is important.  In 2010 it will become even more important as the search engines continue to use page-load speed as a criteria for page rank.

Remember, it is important to test how your Web site looks on different browsers.  Your favorite browser is not enough.  You might be surprised at how different your site looks on other browsers.

While the latest focus is on driving traffic to your site, don’t forget to pay attention to the basics.  All the traffic in the world doesn’t do any good if people can’t find what they are looking for and don’t like what they see.

Rosh