Demand is growing for the most current information.  Old information is the stuff that was posted last week; timely information is what was posted just a few seconds ago. Internet developers are responding.

Twitter is one of the best locations on the Web to find current information and opinion about a topic.

Sites like Google depend on the expertise of the masses linking to quality information. Unfortunately, over time  some of the most linked information tends to be some of the oldest information.

How many times have you typed in search words only to link to something written in 2006?  That is the long tail at work.  It’s an important and powerful aspect of the Internet. But, it doesn’t always provide people with the most current news, facts or opinions.

The Microsoft search engine Bing has already stepped into the real-time search arena. In October it cut deals with social media Web sites such as Twitter.

Google has always been on board with presenting fresh search results, but with so many variables in their algorithm, it is time to cut to the chase.  Google has announced real-time search.  At the top of your Google results will be the latest tweets, updates, blog posts and news on your search topic. Finally.

What does this mean for you?

It is more important then ever to produce more content. If you wish to be noticed and share information in the public arena you need fresh content.  Tweeting, blogging and updating your status will become even more powerful and important to business because more traditional search users will be faced with social media results.

Rosh

Tags: blog, google, long tail, search, Search Engines, social media, social networking, Twitter

This entry was posted on Wednesday, December 9th, 2009 at 4:26 pm and is filed under blogging, review, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.