Archive for February, 2010

Take my seat, please

Saturday, February 27th, 2010

Thursday was my last day as a member of  the  Royal Oak, Mich., chapter of Business Network International (BNI). I’ve been member of this chapter and a major supporter of the networking organization since 1996.

I started going to BNI meetings the same year I transformed my photography company into a creative representation firm.  BNI has played a role in attracting to my company some of the biggest jobs, clients and opportunities. Due to my travel schedule and focus outside of my home town I decide relinquish my seat.

The business of photography has changed. I’ve changed, too.  I’m still a photographer with a studio in Ferndale, Mich. But the economic slowdown in Detroit and major shifts in the photography industry have forced me to look outside of this market for new opportunities.  Social media has played a big part in the development and success of my efforts.

Why BNI?

BNI has taught me how to focus on my business message and how to network using that message.  Without BNI’s influence I may not have had the perspective and skills necessary to develop the social media community I enjoy today.

Givers gain is the foundation of BNI.  As I continue to focus my attention and business outside my local community, I’ve found it harder to be a member. I’ve not been networking locally. I’m not getting referrals for my fellow chapter members.  As valuable as my seat is, I realized it is time to give someone else a chance.

I hope another photographer fills my position soon. Only one person from each occupational specialty is allowed to fill the valuable seats in each BNI chapter.  If that person is you, please remember that offline networking is like online networking: The more you give, help others and participate, the more you will get back.

Some people don’t believe in BNI. Like social networking groups, each chapter has a different personality. If you participate in an online forum that doesn’t work out, it doesn’t mean all forums are bad. Many are good places to educate, learn, and meet new people.

I’ve collected many good memories in the 15 years I participated in BNI. I’ve made friends and earned clients through the efforts of my fellow members.  I’m not leaving because of social media.  It’s still important to network offline  in order to build business relationships.

I’m writing this post to thank everyone at BNI who has supported my career. Since the first days of The Rosh Group Inc., I’ve never had to wonder where to find a trustworthy accountant, mortgage broker, attorney or plumber. Conversely, I  had a team of people, educated by me, looking every day for photography leads for my business.

I cannot fully express my gratitude toward by BNI team members for all the big and little things they’ve done for me.  They’ve all made me a smarter business owner and a better person.

I leave grateful for my experience and excited for my future. For now, I’m going to do something that I’ve rarely done in the last fourteen years — sleep in on a Thursday morning.

Rosh

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Wrong answer

Tuesday, February 23rd, 2010

I had a project estimate presentation with a large client.  We had a long list of topics and services to discuss.  One of the services was search engine optimization (SEO).

I was asked to justify the price tag for SEO.  I explained what we do, the actions, research and management of each page.  Although my response was accepted by the client,  I felt my answer was incomplete.  It was the wrong answer.

SEO is a valuable service.  Much of my photography work comes from people finding my portfolio through the search engines.  SEO works.  In fact, this company originally found our Web site because of our SEO efforts.

So what was wrong with my answer? I focused on what our company does — what some might call the features. No one really cares about feature details, only how the features will benefit them.

The client only needed to know one thing: Better search engine placement will help them make more money.

SEO is a good investment. The client most likely will earn back more than they paid for the service. I know it. I’ve experienced it.  The future of most companies hinges on being highly visible on the Internet.

The same principle holds true for your photography.  Your work is valuable.  When someone asks you  to justify your price, make sure you have a good answer. Here are a few examples:

  • “My photography will help you sell more products.”
  • “You are losing money with the poor photography on your Web site.”
  • “I will make you look beautiful.
  • My vision, style and passion will capture the memories of  the most important day of your life.”

People don’t care how you’re going to do it. They just need the justification to spend money on the amazing results you will provide.

Rosh

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New Media Photographer Podcast 89

Monday, February 22nd, 2010

This week Rosh talks about new technology and his blog posts from the past week.

1. Samsung High-Speed TL350 Digital Came

2. Samsung High-End TL500 Compact Digital Camera

3. Samsung’s Waterproof AQ100 and Durable SL605

4. Samsung Announced 5 New NX System Lenses

5. Samsung’s HMX-U20 and HMX-U15 Pocket-Sized Camcorders

6. Adobe Photoshop Turns 20!

7. Joby’s New Gorillapod Magnetic and Ballhead X

8. PicScout and PhotoShelter Partner to Help Sell and Protect Your Images

New media photographer comment line link love: none this week

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The magic of compound blogging

Saturday, February 20th, 2010

Your first days of blogging, podcasting or video casting are lonely ones. No one is reading, listening or watching. The good news is over time people will discover your work through searches and your social media activity.

Early days and efforts will attract a few followers. But, the magic of compound blogging will earn a larger following over time.

When I speak to groups, I often use the example of two early photo posts to my personal blog. The first post was of a Britney Spears picture I had taken a few years earlier; the second was taken at Cake Nouveau, small Ann Arbor, Michigan, cake shop. Britney’s image earned me the highest-ever  traffic day of my early blogging. Unfortunately, by the next day my post was lost in all the Internet  noise surrounding the pop singer.

Later I posted the images from Cake Nouveau. It wasn’t the big splash I had with Britney, but I started to earn regular referrals from people looking for more information about the cake shop. In some cases, it was competitors and food industry people.

Each post and accompanying key words give the Internet search engines another layer of opportunity for people to find you. Eventually the traffic earned is compounded and becomes a continuous stream.

The more you post, the faster the interest builds. Bloggers come and go. If you are consistent, offer valuable, unique content and hold the course, you will find yourself among the top of your niche.

Don’t give up. Time is your friend.

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Enough with average!

Friday, February 19th, 2010

When I started my photography career, you couldn’t tell my advertising brand from the bankers down the street. I was conservative and full of corporate speak.  I even wore a suit.

It is true that wearing a suit helped me stand out;  people remembered me as the photographer in a suit. It was good for corporate clients. My photo friends generally laughed at me, since being a photographer means you don’t have to wear a suit.

Nonetheless, I made my mark.  The suit worked.  The corporate speak and the good photography helped me build a profitable business. Today, the suit still might work, but the photography must be incredible and the corporate speak will not get anyone’s attention.

Photographers today must go beyond producing work that is merely in focus, well-composed and nicely-lighted. Photography and portfolios must be extraordinary.  A photographer must take risks and show off the results.

Throw out the boring corporate speak.

Letting everyone know what great service you offer is a waste of time.  A service reputation is earned and only can be shared by satisfied customers. If you have to promote yourself as a people person, you are not one.  No one cares how long you’ve been in business.  If you are young, make sure it doesn’t look like you have only been in business for three years. If you are a veteran, your portfolio can’t say you’ve been in the business for 20 years.

Ultimately, photo buyers care about the photographer’s ability to make them look good.  They want to look good to their clients.  Once you earn trust and build a quality relationship, they will keep them coming back.

Playing it safe is a big risk. Not taking chances or making a loud statement will deny you a profitable career in photography.

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