The magic of compound blogging

Your first days of blogging, podcasting or video casting are lonely ones. No one is reading, listening or watching. The good news is over time people will discover your work through searches and your social media activity.

Early days and efforts will attract a few followers. But, the magic of compound blogging will earn a larger following over time.

When I speak to groups, I often use the example of two early photo posts to my personal blog. The first post was of a Britney Spears picture I had taken a few years earlier; the second was taken at Cake Nouveau, small Ann Arbor, Michigan, cake shop. Britney’s image earned me the highest-ever  traffic day of my early blogging. Unfortunately, by the next day my post was lost in all the Internet  noise surrounding the pop singer.

Later I posted the images from Cake Nouveau. It wasn’t the big splash I had with Britney, but I started to earn regular referrals from people looking for more information about the cake shop. In some cases, it was competitors and food industry people.

Each post and accompanying key words give the Internet search engines another layer of opportunity for people to find you. Eventually the traffic earned is compounded and becomes a continuous stream.

The more you post, the faster the interest builds. Bloggers come and go. If you are consistent, offer valuable, unique content and hold the course, you will find yourself among the top of your niche.

Don’t give up. Time is your friend.

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8 Responses to “The magic of compound blogging”

  1. thanks for the tip rosh. i guess the biggest challenge is staying disciplined with posting consistent content.

  2. You are correct, keep consistent.

  3. That’s the hardest part of a blog: keep posting… I can’t!

  4. Thanks for your encouragement. you article made me feel good :) (we just launched in January and are posting weekly)

  5. Heather says:

    This is timely for me. I was getting frustrated with the lack of response to my blog. I’ve had an MAJOR upturn in the last 2 days though. I’m committed to the Post A Day on WordPress, and I’ve got my tagging down to a science practically, both of those have had some impact.

    Thanks Rosh for sharing!

    Heather~

  6. I’ve been writing two blogs on photography every week for the last year. I really work hard to put solid content out there – and for the first 10 months, my hits were so low that I was tempted to go out and shoot wildlife instead of writing.

    Time didn’t feel like my friend at all. But two months ago, things started to happen.

    I was interviewed for a high-end regional magazine. The Patriot Ledger – a regional newspaper linked to my blog. B&H Photo saw my writing and invited me to blog for BHInsights.com. And after a year of working to get to the right person and get their attention, I’m now a regular contributor to The Boston Globe’s online presence at http://www.boston.com/raw – it’s the largest newspaper in New England.

    Finally, my hits are working their way upward – a factor of 10 higher than they were just 4 months ago.

    I’m still writing both and plan to continue. And as I learn to work social media with a little more confidence, those numbers will only increase.

    Charlie MacPherson
    http://www.TheAmazingImage.com
    http://www.TheWildInFocus.com

  7. [...] New Media Photographer Podcast – Episode 89 By Trevor Current Hello there! If you are new here, you might want to subscribe to my RSS feed for updates from CurrentPhotographer.com. Feb 23, 2010 – In episode 89 of the New Media Photographer podcast, Rosh talks about, Instapaper, wave, Evernote, Buzzom, Google Buzz, Picscout, squareup.com, Google shopper, Google Goggles Translate via Mashable, Tineye, programs do remove your meta data, Photoshop is 20 years old, Google Adwords for photographers, The magic of compound blogging. [...]

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