People often ask me if I see value in having a Facebook fan page. It seems as though you start a fan page for yourself, your product or service, collect your fans, and then never hear from them again. So, what’s the point?
Here’s the answer: Fans don’t have to come back. Once someone becomes a fan of your page, your messages are automatically posted on their new feed.
What if someone blocks your page? This is a real concern, but less likely to happen if you avoid abusing the privilege of posting information, thoughts and ideas on other people’s personal pages.
You need to think of every post as an e-mail. If you start chatting, posting uninteresting information not related to your fans’ interests, or spammy hard-sell pitches, they have every right to block you. Everything you post represents your fans, too.
You will find the more you post interesting, useful information, the more fans you will earn. Keep your fans’ interests at heart and your page will be a winner.
Note: updated 3/4/2010 – made an error on how a fan page is posted.
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Tags: Arts, Facebook, Online Communities, Programs, social media, Social network, Television, Twitter
Although they don’t have to come back they still see whatever you post or share on your fan page wall. That means that they can always comment and share what they see. It can’t hurt having a fan page.
I still haven’t figured out what the advantage is to having a fan page. It seems I get all the same benefits from my current FB profile (lots of fans, ability to talk to all of them, have content show up in their news feeds, their friends see the content, etc).
I have over 1400 FB friends … while it’s true, many of them are fans rather than people I’ve met in person … it seems like I would be starting over with a fan page. And in the mean time, I would “double my work load” by having to post everything in TWO locations instead of one.
Oh, I meant to add that yeah … having an FB page at all is a GREAT way to advertise. I’ve received many of my weddings via FB referrals. (and still no fan page)
Fantastic post. I have a fan page and I work hard to do regular, interesting posts without bugging everyone. I never thought of the fact that the friends of my fans would see my posts too.
Love it!
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Right on. Great simple answer to the question. A Facebook fan page is one way to help spread the reach of your content.
Who doesn’t want to reach more people?
I made an error in my post. The fan page updates only go to your news feed. Friends do not see the postings….
Rosh
awesome article, thank you!
good tips.. thanks…