You have a wonderful personal resource within your social media archive.  Look inside to find a gold mine of information you can use to earn more clients.

Your blog posts, tweets and Facebook status updates are your ideas and personality.  They are your online biography. Just because information is shared once doesn’t mean it cannot be reused, repurposed or reinvented to share with a new audience.

Look through your tweets from the last couple months. I’m sure there is information that can be used to develop a new blog post. Consider a link you retweeted. Take the opporutnity to offer new commentary on an old idea.  Maybe you shared some midnight words of wisdom with your tweeple.  Take advantage of your genius and expand it.

Old blog posts are often neglected.  Give them new life by linking them to a tweet.  Most likely you have new followers who don’t know about past gems.  It’s OK to review old topics.  If you have not discussed something in more than six months, maybe it is time to present the information from a different angle or update the article with new information.

If you are looking for inspiration for any of your social media outlets, use your past wisdom for fresh ideas.  Reading through old posts helps me rediscover topics that I wished I was able to expand on at the time.

Use your best work to create larger works.  New podcasts and videos should be created out of your most popluar posts.  Photographers: create an ebook out of a collection of images or develop a white paper out of a series of posts.

Look for themes or trends based on your writing.  If you think the topic is strong, take the opportunity to shop your idea to publishers. You never know what could happen.

Rosh