505 Business and Marketing Ideas Continued

Continued from page one of 505 Marketing ideas.

  1. Advertise in the Yellow pages. Yes, people still use it.
  2. Display portfolios using a flat screen TV in a window.
  3. Donate your services to a charity auction.
  4. Create a mission statement.
  5. Create a weekly office happy hour and invite clients.
  6. Use Eventbrite.com to organize free or paid events.
  7. Start a photo blog.
  8. Find a marketing mentor.
  9. Exchange links with related businesses in different parts of the country.
  10. Create a technique for your industry and name it after your name or company name.
  11. Fire bad clients so you can market more and serve good clients.
  12. Create a multi-media story about your company using photography stills, video and audio.
  13. Self-publish a book through sites like Lulu.com.
  14. Use services such as 37 Signals’ Highrise to manage contacts.
  15. Define your ultimate client.
  16. Business is always booming. Never complain to your customers.
  17. Call all your competitors to keep tabs on pricing.
  18. Always stand in a V formation at networking events to invite others to join your conversation.
  19. Become a connector at networking events. Introduce people.
  20. Look prospects in the eye.
  21. Write testimonials for your best vendors.
  22. Use an iPad or tablet to display your portfolio of products and services.
  23. Ask yourself would you buy from your company? Why?
  24. Give customers more than expected.
  25. Understand marketing is everything you do in business.
  26. Use the AdAge 150 list to find helpful marketing blogs.
  27. Do unto others.
  28. Use internal links. Link related content within your Web site and blogs.
  29. Use widgets to display and share content.
  30. Be strategic about tagging your videos.
  31. Reuse your best social media content for marketing material.
  32. Use Ning.com to develop communities.
  33. Create a ustream program.
  34. Don’t be afraid of testing new marketing ideas.
  35. Ask people why they unsubscribed to your e-mails.
  36. Stop doing what doesn’t work.
  37. Keep your marketing consistent; don’t stop.
  38. Keep extra marketing material in your car at all times.
  39. Use your smart phone or digital recorder to dictate new marketing ideas.
  40. Focus on one product and message at a time.
  41. Remember you can always ask for more client information later.
  42. Segment your e-mail. Make sure your e-mail is focused on the right prospects.
  43. Consider holiday advertising outside your religion or traditions.
  44. Don’t accept outside advertising on your company blog.
  45. Use integrated marketing techniques; employ traditional and digital marketing to drive Web traffic.
  46. Consider advertising your company’s “green” efforts.
  47. Advertise your newsletter in e-mail signatures.
  48. Make your brand extremely different from your competition.
  49. Deliver high-value presentations or work on an iPad. Let your  clients keep the iPad.
  50. Give away iPods or mp3 players with a special audio segments or podcasts about your company.
  51. Read Presentation Zen, by Garr Reynolds before you give your next presentation.
  52. Keep your promises.
  53. Advertise on local cable stations. The rates are often reasonable.
  54. Be remarkable. Thank you, Seth Godin.
  55. Be aware of non-verbal communication.
  56. Think about how you can make it easier to purchase your product.
  57. Offer financing.
  58. Get to know your local politicians.
  59. Leave a call to action on voice mail messages.
  60. Host a directory of resources for your target market prospects.
  61. Increase your business hours.
  62. Create a company holiday.
  63. Make your brand exclusive and expensive.
  64. Be less concerned about vanity searches.
  65. Don’t create videos more than five minutes long. (Two to three minutes is best.)
  66. Don’t mix family and business social media.
  67. Invest in fast and reliable Web site hosting.
  68. Subscribe to Chris Brogan’s blog.
  69. Subscribe to Mitch Joel’s blog and podcast
  70. Listen to the Marketing Over Coffee podcast.
  71. Monitor your Web sites for malware.
  72. Use Yahoo’s SiteExplorer to review your links and important pages.
  73. Note that social media is not just Facebook and Twitter.
  74. Ask questions in your headlines.
  75. Claim your listing on City Search.
  76. Use a lot of relevant people’s names in your blog posts.
  77. Search for your prospect’s No. 1 point of pain and find solutions.
  78. Keep a list of good public relations Web sites such as prweb.com.
  79. Create a company show for blip.tv.
  80. Offer a free Internet service to attract attention ie: Twitter.grader.com.
  81. Use Twitter grader to search and connect with top tweeters in your area.
  82. Conduct regular Web meetings to stay connected with your clients. Try goto meeting.
  83. Sell a special version of your product on eBay.
  84. Use WordPress as your Web site platform.
  85. Share company events via Web cam so people can tune in to what they are missing.
  86. Keep a list of freelance writers to write great copy for your business.
  87. Use Buzzom.com to find new relevant Twitter followers.
  88. Sell branded wearables using Cafepress.com.
  89. Turn your brand into a cause.
  90. Upload interior photos of your store on Google local search.
  91. Use professional product pictures on your business cards.
  92. Video white board sessions to share online.
  93. Create a program designed to make using your product easier.
  94. Create a Photosynth image of your business interior.
  95. Recommend your clients on LinkedIn.
  96. Subscribe to your competitors’ blogs.
  97. Create an info-graphic about your industry
  98. Find out who owns competing Web sites: http://ajaxwhois.com/.
  99. Host a chamber of commerce event at your office.
  100. Visually track how people use your blog or Web site with Crazyegg.com.
  101. Donate to your client’s favorite charities in their name (with permission).
  102. Use Aweber.com for their e-mail delivery and auto responder services.
  103. Use sites like Verbalink.com to transcribe audio or podcasts for marketing.
  104. Use eBay labs to see what products are hot.
  105. Use Google’s Wonder Wheel to find related keywords.
  106. Use Evernote to capture and save great ideas and information.
  107. Use Tweetdeck or  Seesmic to engage with your social media community.
  108. Trade banner ads with relevant companies.
  109. Create a Hubpage.
  110. They don’t care how long you’ve been in business.
  111. You can’t tell people about your service, you can only show them.
  112. Share interesting photos via instagram (updated)
  113. Ask your customers how they would like to be contacted.
  114. Don’t send single advertising e-mails. Create a campaign of three to five e-mails.
  115. Simple works extremely well in advertising.
  116. Consider Salesforce.com for customer relationship management.
  117. Ask your sales team what is working.
  118. Use Facebook pages to promote your events.
  119. Invite good clients to view exclusive product previews.
  120. Create funny videos that might go viral.
  121. Use risk reversal techniques. Put the risk on you rather than the customer.
  122. Include a postscript message in your business letters. It’s the most read part of a letter.
  123. Make sure your fax number is easy to find.
  124. Fax specials to clients who us faxes regularly.
  125. Test Web site button shapes, colors and sizes for better click-throughs.
  126. Place your Web site on all marketing materials.
  127. Display your brochures prominently in your office.
  128. Use the link shortener http://su.pr so followers can easily Stumble your content.
  129. Use surveys.
  130. Display and promote your associations.
  131. Don’t decide in advance what customers want or can afford.
  132. Stop talking about yourself.
  133. Look for excuses to visit clients in person.
  134. Make sure your About page is interesting and full of useful information.
  135. Visit industry or customer-related chat rooms.
  136. Host a virtual trade show.
  137. Create a wiki.
  138. Create a Web page list linking all positive mentions of you or your company.
  139. Post comments on large news sites. Especially news related to your industry.
  140. Link to Google blogs when relevant. They offer good traffic back to your site.
  141. Review products related to your industry on opinion Web sites.
  142. Send your products to bloggers to review.
  143. Target advertising on specific Web sites through Google AdWords.
  144. Test: Target your entire daily Internet advertising budget on one state or city at time.
  145. Claim your name on new social media sites. You never know what will take off.
  146. Hire a marketing consultant.
  147. Use Instapaper.com to save good articles for future reading.
  148. Set your blog up for sale via the Kindle.
  149. Employ a good copy editor.
  150. Create an icon that represents your company. This is great for linking and branding.
  151. Keep your vehicles and equipment clean and updated when in public view.
  152. Check for broken Web site links.
  153. Turn your 404 (missing page) into a marketing tool.
  154. Don’t submit new sites to the search engines, link to them.
  155. Create Web pages dedicated to long tail keywords.
  156. Prepay for your domain years in advance. Google likes that.
  157. Keep old domains; they are valuable.
  158. Create a box-opening video of your product.
  159. If your best clients like to text, keep in touch via text.
  160. Religious institutions are a great place to network (with class and respect).
  161. Hire interns to do the mundane marketing activities.
  162. Make it a policy to make the effort to save clients in trouble, it creates loyalty.
  163. Find jobs for your unemployed clients; this creates more loyalty.
  164. Attend weddings and funerals to show respect (but avoid business talk).
  165. Visit a new city to be inspired and gather fresh ideas.
  166. When making a pitch, focus on what the client or prospect will get in return.
  167. Create a company theme song or jingle.
  168. Create an online suggestion box for your clients.
  169. Spend more time impressing existing customers.
  170. Send customers an advance letter letting them know of any price increases.
  171. Kids and pets always attract attention.
  172. Create an office video series for YouTube. Make it interesting and fun.
  173. Set up an employee contest to create the next advertising campaign.
  174. Delegate good marketing ideas so they get done.
  175. The unexpected attracts attention.
  176. Make visiting your office or store an exciting experience.
  177. Create 24-hour online conferences using industry-specific YouTube videos.
  178. Sometimes absolutely stupid ideas will make you millionaire.
  179. Submit product photos to Flickr Creative Commons and require a link to your home page.
  180. Allow customer rankings and reviews on your Web site or blog.
  181. Develop a strategy to become  a “best place to work.”
  182. Offer a Groupon
  183. Include discount coupons with your invoices.
  184. Create a well-designed annual report.
  185. Create business cards from Moo.com.
  186. Never go to an event to quickly hand out business cards and then leave.
  187. Advertise in industry newsletters.
  188. Submit a tutorial for your product to online how-to Web sites.
  189. Share office space with a partner service.
  190. Create a list of the best books in your industry.
  191. Avoid business and industry clichés – think outside the box. :-)
  192. Create unique or humorous job title descriptions for employees.
  193. Back up all files and data bases on a regular schedule.
  194. Make sure your Web site looks great on all browsers.
  195. Calibrate your monitors used in all marketing and advertising work.
  196. Remember names.
  197. List your best referral sources and create a marketing plan around it.
  198. Offer free shipping.
  199. Embrace the negative and turn it into a positive.
  200. Consider product placement on TV and movies.
  201. Consider lower-budget projects for product placement.
  202. Buy season tickets for entertaining.
  203. Ask for the sale.
  204. Put your tagline on your business checks.
  205. Improve delivery time.
  206. Let angry people talk until they are done and then offer solutions.
  207. Join a service organization.
  208. Send gift cards as a thank you.
  209. Don’t burn bridges.
  210. Follow all leads. Find a trusted source to direct unwanted leads.
  211. Use Facebook notes to offer specials.
  212. Advertise products in the Facebook market place.
  213. Promote the fact that you are hiring.
  214. Outrageous can be good.
  215. Sponsor a bloggers tour.
  216. Share ideas on Google plus (updated)
  217. Ask how can you make your client’s job easier.
  218. Don’t be afraid to offer your expertise to big media.
  219. Don’t let little things become big things.
  220. Borrow marketing books from the library.
  221. Create a cool poster and give it away.
  222. Take editors to lunch. Ask what they consider a good story.
  223. Give a surprise extra — after the first purchase.
  224. Volunteer for local government committees.
  225. Don’t place ads just one time to see if they will work. Run an ad  a minimum of six times.
  226. Advertise and network in Second life.
  227. Remember your competitors are watching you, too. Don’t fear it.
  228. Define your unique selling proposition (USP).
  229. Follow up with former co-workers. LinkedIn is a good resource.
  230. Cross-promote on other companies’ newsletters.
  231. Remember that most purchases are emotional not logical.
  232. Answer your phone cheerfully.
  233. Price differently than your competition.
  234. Don’t race to the bottom to be lowest price.
  235. Trade prospect lists with companies that have the same target market.
  236. Network with companies and trade lost referrals and leads (for a second chance).
  237. Sponsor a parade.
  238. Train third-party sales people how to best sell your product.
  239. Serve.
  240. Make the customer the hero.
  241. Read the classic How to Win Friends and Influence People by Dale Carnegie.
  242. Follow Twitter hashtags to find prospects.
  243. Read the The Long Tail by Chris Anderson.
  244. Focus on keeping great employees.
  245. Promote your vendors on Twitter.
  246. Host a photo walk.
  247. Don’t accept average.
  248. Different people consume media differently; give people options.
  249. Trade commercials on podcasts
  250. Advertise on a targeted podcast
  251. Create a public Wave to share information.
  252. The best social media Web site is where your clients and prospects hang out.
  253. Host an informational meeting on Google plus (updated)
  254. Create a list of 505 marketing ideas
  255. Read this list again

Thank you to every teacher, author, speaker, blogger and podcaster who has influenced me. You made this list.

There are many more Web sites, ideas and concepts. What would you add?

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