It doesn’t matter if it is your first podcast, blog or tweet.  In the beginning you are alone.  It’s just you and the cold technology.

Social media is an endurance game. It takes time and it only takes one connection to make your efforts worth while.

One person can make your week, month,  year or career with a single request or referral.

I’ve been fortunate to have many wonderful people support my efforts and career through social media.  I never know when the next opportunity is going to show up.  I might Tweet a favorite old post that resonates with a follower and the next thing I know I’m invited to a new city to speak.

I may share a photograph on Facebook and an old client is reminded that they want me to bid on a project.  A podcast from three months ago might urge someone to purchase my book.  I never know what is going to happen next.

I do know it doesn’t matter how many people follow me tomorrow. It only takes one to say thank you for your work to make my day.