After looking at my website analytics, and learning that someone landed on my site in search of the best keywords for photographers, I decided it’s time to tackle this issue head on.
Where to start?
The best place to begin is not with who you are, but with what you do, the type of photographs you create or the services you provide. If your website only states your name or the name of your company, you have a search engine optimization, or SEO, problem.
Vanity searches are not impressive. They mean very little when marketing for new clients. You want to attract the people who don’t know who you are. You need to draw the people who are looking for what you offer.
One of the first stops when researching keywords is to do what I did for this post. Look at your analytics and search for key words on which to focus. These are the low-hanging fruit. If people are finding your website with specific, valuable keywords even if you have not optimized for them — It should take little effort to improve those results.
Take a look at the source code and tags of successful websites using your desired key words. Find out what your competition is doing.
In most cases I recommend making your site location specific. As I’ve crowed about over the last few weeks, I’m ranked No. 1 on Google for keywords, people photographer. That’s great, but most of my work comes from Detroit people photographer or Michigan people photographer. You want to rank based on where you live. Make sure those keywords are part of your SEO plan.
It is important to test. Early on I learned a valuable lesson when I focused on the keywords: Michigan photography. I was able to place well in the rankings, but people bounced off my site quickly.
Be specific. Focus on one theme per page. Google indexes web pages, not websites. So every page is an opportunity to focus on a new desired set of keywords. Optimize every page.