What you do after the job is complete is as important as closing the sale and doing the work.  Below are five things you should do after photography is complete.

1. Make sure you have the customers complete addresses, phone numbers and emails.  It is easier to follow-up with a question soon after the job is complete verses months later.  Input all client information and notes into a good customer management system (CMS). You think you will remember everything about the client, but you won’t.
2. Survey the client after the complete job.  A survey can be long and formal with many questions or a simple phone call  asking about the client experience.
3. Ask for a referral.  One of the best questions you can ask is “who do you know”.  Be specific about the type of person you are looking for such as someone getting married or a newly employed marketing director.
4. Ask for a testimonial. If a client is enthusiastic about your work, ask them for a written or video testimonial.  Testimonials are powerful and useful tools to help earn more customers.
5. Send a thank you. This action alone will earn you more money.

What would you add?

Rosh