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Archive for January, 2011

Jan

A little inspiration

Saturday, January 15th, 2011

My old friend Les Brown. He’s always great when I need a little inspiration.

Tags: inspiration, Les Brown
Posted in business, marketing | 2 Comments »

Jan

Six ways photographers earn income through Facebook

Friday, January 14th, 2011

Facebook is an excellent social media website to develop relationships and keep up-to-date with friends, family, and associates. Many photographers have discovered that it is also a great resource for new business.

Most people who follow you in the social media know you, like you, trust you, and are already sold on you. This is especially true on Facebook. While it’s not the place for the hard sell, it is a place where smart photographers find new opportunities.

Here are some things you can do on Facebook to develop new business:

1. Network with other photographers in your area or across the country to trade leads and referrals.

2. Share your photographs on Facebook. (Watermark them if you have concerns.) People love to see your new work. Each time you display an image, it’s a passive form of advertising.

3. Tag people. Photographers often encourage clients to friend them on Facebook in order to receive a free image to share. Once the client receives the image, it will be displayed on his or her Facebook page. Of course, the next question is: Who is the photographer who took that great image? That leads to referrals.

4. Facebook has become a popular place to advertise. The Facebook advantage is the ability to target directly to your target market demographic, make adjustments quickly, and control your budget.

5. Promote other people related to your industry. When you take the time to promote others, they will remember you and often return the favor with leads and referrals.

6. Create events. Facebook has an excellent event notification system. Take advantage of the opportunity to invite people to your next art show, studio party, or networking event.

Networking and referrals are important to small business success. Start with the people who already trust you on Facebook.

Tags: advertise, Facebook, network, referrals, social media, tagging
Posted in marketing, social media | 6 Comments »

Jan

Is The Daily the photographer’s future?

Wednesday, January 12th, 2011

Soon the next step in our digital media experience will be released: The Daily.

It’s a new venture between Apple and News Corp. to create an iPad-only newspaper. Is this the beginning of a new opportunity for the photojournalist?

Last spring I wrote a blog post on the day that changed publishing. It was the day Apple released its iPad to the public. A year earlier I wrote about the future of e-paper here , and posted (including videos) about the future of visual media.

The Amazon Kindle, the Apple iPad and smart phones have taken root using e-paper technology. Millions of people read books, newspapers and magazines using these new tools.

I’ve often said this technology is the future for photojournalists. We have been waiting for an easy-to-use and profitable delivery system for quality content and quality imagery to give new life to journalism industry.

The screens on these new products are amazing. Poor quality images are not acceptable, especially from professional media services. The Daily is the beginning of the next generation of subscription media.

For a subscription service to be successful, it must be easy to use and have incredible content. As a photographer I cheer for the opportunity for a successful business model. Unfortunately, new media platforms will not slow the number of new photographers entering the industry, creating more supply than demand. It will provide new opportunities for those photographers at the top of their game.

AOL is investing in Patch, what the industry is calling hyper-local community websites. It has been interesting to watch its growth. If this venture works, the next step will be tablet applications similar to The Daily on a massive, hyper-local scale.

The days of the bustling newsroom full of editors, reporters and photographers are coming to an end. The future media company newsroom will include editors receiving content from freelance writers, photographers, and videographers. In the future, writing, photography and videography will come from the same person.

Photographers, if you want to make a living as a photojournalist in the future, you must learn video and how to write.

Take risks, support new start-up publications, and build relationships with editors.

Our future is now.

Tags: epaper, IPad, kindle, media, New Media, photojouralist, photojournalism, The Daily
Posted in Uncategorized | 3 Comments »

Jan