Archive for September, 2011

I have no time for all this stuff

Thursday, September 29th, 2011

I don’t have enough time.  Neither do you.

How do I find the time to do it all?  is the No. 1 question I’m asked in my social media seminars.

My answer? Prioritize.

The way I see it, social media is the easy part. The way they see it, social media is the hard part.  Really, it’s all the other stuff that is hard to fit into a day.

Outside of writing blog posts, it takes only a few moments to check in and share thoughts, photos, and ideas within your social media realm.

Assignment production, processing, bookkeeping, meetings, returning phone calls, mail, website updates, paperwork, taxes, banking, grading assignments, and returning e-mail are what fill my days.  These things keep me afloat.

But how do we get ahead?

I’ve been fine-tuning my morning routine for years.  I’m happier than ever with my regimen and its results.  Following a daily routine helps me stay focused, get work done, achieve goals, and get ahead.

I begin by reserving some quiet time to sit and relax before the day’s work. I actually purchased a big, comfy seat — which I dubbed the thinking chair — to achieve this goal

Sitting quietly sounds easier than it is. It’s hard. I want to get to work.  If I dive right into e-mail or review a pending project, the next thing I know it’s noon and the opportunity  is lost. Without that start, that focus, my days amble along without solid direction.   Often, I’m so absorbed in my work that I will not take the 10-20 minutes I need to refocus on the big picture.

I make sure  I spend the first 10 minutes during work time in silent reflection and in meditation.  Sit in silence, meditate, quietly think, or pray; do whatever works for you.

My base time is 10 minutes because I can rarely make the excuse that I don’t have time to sit for just 10 minutes.

In addition, I write in an 8×10 black sketch book, my journal, since I was introduced to them in art school.  I write down the ideas and thoughts that cross my mind during the silent period.

Next, I write down three things I need to do that day to complete projects and achieve my goals.  I want to deliver, complete, or close on at least one important thing by the end of each day.

Don’t pick more than three items.  Three is manageable.  Life happens and your day will change.  If you pick more than three things the chance of failure increases. Of course these three items don’t represent your entire work day.

You will be amazed at what you accomplish.

On the occasion you don’t compete all three important items, carry over the unfinished activities to the next day.

I also have three  standing items I do daily as part of my routine.   These are items that I need to do every day, but are not habit.  For example: updating my books, exercising, or domestic chores.  Once they become habit or under control I replace them with something else needing attention.

Nothing works perfectly.

If your plan stops, is interrupted or veers off course, don’t panic, feel bad or quit. Just start over. Make adjustments that fit your life.

We will never get everything done. As you move forward and find success, you will have to learn how to delegate.  This is easier said than done, but it is necessary to move forward and get off the treadmill.

Many freelancers and small-company owners encounter a ceiling in their business because they feel they have to do everything. You don’t.

Take one item at a time and figure out how to do it more efficiently or hire someone else to do the task.  Little things will keep you from doing the big things.

Don’t fear routine.

As creative people we want freedom.  The word routine is frowned upon.  It could lead to a predictable, boring and stagnant life.

If you give yourself time to think and use your imagination, if you begin your morning with a little structure, learn to delegate, and then let your day happen, you will accomplish more than you ever imagined.

 

 

My Biggest Social Media Fear: Podcast 172

Monday, September 26th, 2011

Detroit Creative Labs Logo

This week: I share my current personal fear related to social media.

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Has facebook now put media before social?

Sunday, September 25th, 2011
Facebook design

From SEOptimize

Facebook has made a higher-than-average  number of changes to its platform in the last week.  This has upset the already frustrated Facebook community.  Some estimates suggest the new Facebook hate ratio is 5:1.

Facebook claims that bigger changes are coming.  I’m sure this will sound the death knell for once-loyal Facebook fans.

To those who cannot handle anymore abuse, allow me to introduce the newly released and open-to-everyone  Google Plus (which also plans on making continual changes and upgrades).

For those who can take it, I recommend you stick it out.  Facebook may be on to something.  Who is everyone’s favorite subject? Themselves, of course.  Based on the new design specs, it looks like the Facebook team is creating your personal social media newspaper.  A historical document of you.

Will having your recent and longterm social media history keep you more engaged?  That is the real question.  If users find it hard to develop relationships, they will get bored or frustrated.

The reason Facebook worked in the beginning is because is made it so easy to connect with people.  Twitter owes its success to simplicity.

In Facebook’s current format, I know exactly where to look to begin my daily social media experience.  The stream of updates from my family, friends, and associates is in the same spot: the middle.  My concern, based on the design doc  from SEOptimise,  is that Facebook will have too many options.  Do I review the current updates, yesterday’s news, or dig deeper?  Where do I look first? It needs to be a no-brainer

Obviously, we don’t have all the information related to Facebook’s plans.

If Facebook can keep our attention with this new historical approach to social media, they may have a winner.   They will have deepened our personal roots and social media address on the web at Facebook.com.

 

 

 

Detroit Creative Labs: Podcast 171

Monday, September 19th, 2011

Detroit Creative Labs Logo

This week: Welcome to Detroit Creative Labs.

Play

How to become part of the conversation

Saturday, September 17th, 2011

You want to be known for your good work. People tell you that if you work hard and produce creative work, you will be rewarded with fame and fortune.

They lied.

Based on my experience, only about 10 percent of creative people will build and enjoy the career most of us desire. Doing a good job will not get you to the top.

You have to do more.  You need to become part of the conversation within your industry.  You need to be the example.  Very few photographers, writers, and artists can accomplish this without outside promotion.  In many cases the famous people you talk about in your industry are also good at networking, marketing, and promotion.

How is this accomplished?

Go to industry events (local, regional or national). Talk to the people at the top.  Tell them your name. Ask a few questions, but don’t push your stuff on them.  Listen and then thank them for their time.

Go to more events. Say hello, again.

Develop relationships with people in your industry and people in the industries you serve.

Don’t expect others to discover you or give you opportunities. Even your best friend has no obligation to recommend you — especially if he doesn’t think you have what it takes.  Remember, people will refer you if they feel their recommendation will reap rewards (large or small).

Volunteer to speak at local events.  If you have the opportunity, speak at larger industry events. Learn to recognize and take advantage of public relations opportunities. Develop relationships with local reporters.

In the past, this would be the end of the story.

These days,  we can do everything listed above and more.  Social media lowers the barrier, allowing us to introduce ourselves to more industry leaders.  We can share our expertise with groups of people.  You can publish a blog and Tweet your latest creation to the world.

Unfortunately, many people forget the rules are the same. You need to build relationships with the same respect you would in face-to-face meetings.

Introduce yourself, listen, be respectful, and add value to the relationship. In the case of social media, you will have many more relationships to juggle.  As you build trust with more people, the conversation will grow.  As you share your story, work, earn supporters and become a supporter of others, your story will become a part of your industry story.

People will reference you, ask you to collaborate on projects, and consider you an expert in the field.

Even better, they will refer you.

Rosh