When your industry becomes a commodity, it is important to develop new ways to separate yourself from the competition. I champion what I call the Combination Code by asking what is your And? A number of the examples listed below employ this tactic.
Telling potential customers you have the best service, or you’ve been in business for 25 years or you offer the best prices rarely helps you gain traction in any industry. Add value to what you do, then you will earn what you are worth.
- Find an interesting creative concept from another industry and apply it to your business. Look at other industries for creative ideas to add to our products and services.
- Create a solution to the No. 1 complaint in your industry. We enjoy hearing all the words of encouragement about our creative work. Unfortunately, many of us ignore the complaints. Criticism is one of our best sources of material for new product and service ideas.
- Develop a new presentation method. Presentation styles in every industry grow stale over time. Create a new way of sharing what you do to gain the attention of buyers.
- Send a unique thank you card (just sending a thank you card may do it).
- Combine a new skill with your core talent. Look around for related services that you can apply to your core service that will add value to what you do.
- Collaborate with someone from another industry. It’s not uncommon for people with different talents and ideas to come together to create a new product or service.
- Apply concepts from other cultures or different parts of the world to your business. As business owners we often do business the way our neighbors do business. Step away and look at how other cultures approach your craft or industry.
What have you done to separate yourself from the competition?