and more means nothing.

You’ve seen it a million times, a company or professional letting you know they offer all these products or services – and more.

When you are done sharing the value of what you have to offer, stop. What you have done is good enough. You don’t have to dilute your story by telling me you offer more. I know you don’t. Maybe you have secondary or minor support products and services, but they are not important enough to mention, so don’t do it.  Keep things simple.  Embrace who you are and keep the focus on your core.

If you are concerned that you might miss a customer because you are not offering enough options or stuff, you don’t have confidence in your offerings.

Stand tall and be the best at what you do and you will not need – and more.

Rosh