Last Thursday I shared social media secrets with photographers in Miami. It was a good crowd of over sixty people and they had great questions. I presented a new slide deck with valuable information. As I was talking to the group and after the event, I realized there is more information I need to share.
There is no way a speaker can share everything about social media in less than two hours. There are so many ways to approach social media in general, not to mention all the strategy related to each platform. I’m always adjusting my slides to improve the quality of the information that I present. The following are a few ideas that I want to expand on and plan to use to fill the gaps for future talks.
Repurpose: We talked about the importance of sharing longer copy heavy content in social media. I didn’t stress that fact that you can use some of your best old content on Facebook and LinkedIn to generate new exposure and traffic to your website. Make sure you place a link to your original content at the beginning or end of your social post. For SEO purposes be sure the content you share from your original site is live for at least a few days before you post parts or all of the copy on another website. Posting information to your blog first does not seem to affect sharing and how viral your posts might be on social media platforms.
Sharing links to your best old blog posts is another way to develop traffic. New followers may not know your old work created a few months or years ago. As long as the topic and information is relevant, don’t be afraid to resubmit links to sites like Twitter.
I mentioned the importance of championing others in social media. People like to help those who like and support them. A good way to keep your community robust is to actively seek old friends you have not connected with online for a while. It’s common for people to develop supportive relationships online that fade over time. Take a moment to say hello.
Saying thank you is a great way to build solid relationships. Take time to meet people you have only known online. Many of my strongest online relationships are with people who I’ve met online first. Pascal Depuhl, who I’ve know online for five years, is such a person. He did an excellent job organizing the Miami event. Of course, one of the best parts of the trip was meeting him in person.
I understand there is a video coming out from the Miami event. I’m looking forward to sharing it with you when it’s available.