Lets face it, your service is a commodity in the eyes of many customers. What can you do about it? The first thing is to find a new way to separate yourself from the competition. I champion what I call the Combination Code by asking what is your And? These concepts are part of the market hacking process.
Telling potential customers you have the best service, or you’ve been in business for 25 years or you offer the best prices is rarely the answer to stand out from the crowd. When you add value to what you do; you will get noticed and earn what you are worth.
Below are 8 ways to separate yourself from the competition.
- Find an interesting concept from another industry and apply it to your work. Look at other industries for creative ideas to add to your products and services. It’s amazing what you find when you look outside your self-imposed bubble.
- Criticism is one of our best sources of material for new product and service ideas. What is the number one complaint about your industry? Create a solution! We enjoy encouraging words about our work. Unfortunately, many of us ignore the complaints. Use them for your benefit.
- Presentation styles in every industry grow stale over time. Create a new way of sharing what you do to gain attention of potential buyers.
- Send a unique thank you card or present (just sending a thank you card may do it).
- Combine a new skill with your core talent. This is what I’m talking about when I refer to your and. Look around for related services that you can apply to your core service that adds value to what you do.
- Collaborate with someone from another industry. This is an extremely powerful business building technique. You can’t make it alone. If you have a good network of support, you can offer more to your clients. It’s not uncommon for people with different talents and ideas to come together to create a new product or service.
- Step away and look at how other cultures approach your craft or industry. Apply concepts from different parts of the world to your business. As business owners we often do business the way our neighbors do business. In other words, we copy our competition rather than separate ourselves.
- Make working with you an awesome experience. How do people in your industry treat customers? Good or bad there is always room for improvement. Try adding a new experience to, before, during or after, the buying process of your product or service.
What have you done to separate yourself from the competition?