Grow Your Photography Business with Facebook
Facebook continues to grow and you must be a part of it to build your photography business. It doesn’t matter if you like Facebook. The important idea is your clients and prospects are there. The odds are seventy percent of the people you wish to contact or keep a connection, use Facebook daily. The following are ways you can use Facebook to grow your photography business.
The Easy Way
The first is the easiest. Share your day. I know you hear, I don’t care what you are doing, where you are and what you are eating. Actually, that statement is false. The people following you do care. People don’t care about what is irrelevant to them. However, if you do something interesting, visit an interesting place, or eat exciting food. Yep, they care.
When you share your adventure as a photographer. Such as, the people you photograph, the sights you see and the interesting anecdotes on your path, people do take interest. This includes family and friends who are passively reminded of your profession. This reminder can lead to referrals.
Share Your Photographs
The awesome thing about being a photographer is that you have an interesting job. When you share your work it intrigues people. Even better, photography is easily sharable. This means your best posts can travel far and reach a lot of people. It’s good for business when people see your work. It builds your name recognition and increases the odds of finding new admirers and clients.
I recommend you have a light watermark with your website on each image. Obviously, never upload an image you don’t wish to lose control or photographs which are proprietary to a client. If you share an image with how to connect with you marked on the photograph, interested parties can find you. A water mark also decreases the chance of an image becoming an orphan work.
When you post client work, make sure you tag your client in Facebook. A tag lets them know the photograph is available on Facebook and encourages them to share your work with their community. Tagging is a common and powerful practice which as worked well over the years for photographers. This is especially the case for family photography such as weddings, seniors and babies.
Honestly, I’m not a fan of Facebook business pages. However, they are still important. Especially because you need a business page to advertise. My recommendation is to build relationships on your personal account (limited to 5000 people) and use your business page for the purpose of advertising (unlimited).
If you don’t wish to invite clients to your personal page, create a group. Unlike a business page, a group gives you a better opportunity to connect with your clients and share information. Like your personal profile, you can share interesting parts of your day, as well as, promotions and client opportunities. One thing I like about launching a Facebook group is you don’t intrude on friends and family with business information and promotions.
You can work hard to build an audience on your Facebook Page, unfortunately, Facebook only shows 1-2% of your followers your posts. If you use live streaming, native videos or have a highly engaging post, you can reach more. However, todays special will most likely not reach far fewer unless you advertise.
When you set up Facebook advertising, I recommend you use the Facebook Power Editor. If you have a blog post you wish to share, boosting your post may be OK. However, I recommend you not boost most posts. Only your very best work should be boosted for extended reach. If you want to reach new customers, use the full Facebook advertising platform.
A few years ago, I might not endorse Facebook advertising. Today, I’m negligent if I don’t. Facebook advertising is extremely powerful. You can drill down to the type of client, location and numerous demographic details of your perfect client persona. Facebook has become really good at getting the right ad in front of the best prospect.
Take time to test ads, create ad groups with different targets and point the ads to a custom landing page, which is specific to your ad. In other words, if you advertise for seniors, your landing page should only be about seniors and not mention the six other types of photography you do. When someone clicks on an ad, they only care about one thing – the topic of your ad.
A landing page is a focused page on your website. It must relate to your ad and have a call to action or method to contact you. A landing page is usually not a page connected to your navigation, such as contact us. Some photographers use a custom subdomain page. When people land on your page, it must be obvious what you want them to do. You have about three seconds, so you don’t want to confuse them. There is nothing wrong with support information such as text, photos and videos. However, make sure the content doesn’t bury the action step.
A/B test your landing pages to see which page best encourages visitors to contact you. You can do this using the experiments option in Google analytics or Google Optimize.
Even if you don’t wish to advertise on Facebook at this time, I still recommend you place the Facebook Pixel on your website. If you drive traffic to you website through various methods, such as, search engine optimization and other social media tools — you may wish to advertise to your visitors later.
Below is a video I created about Facebook. It has a few more tips and ideas you can use to grow your business.
Link: (three ways to grow your business on Facebook):https://youtu.be/FJY9J_Xrk2M
Facebook is helpful for photographers in a crowed market. It’s important to develop a community around your work. It requires good communication to build business. Facebook has the tools to help you find new clients and keep in contact with current customers. People who know, like and trust you are your best avenue to find new clients. Fortunately, Facebook is full of such an audience.
Link (8 Awesome Questions Show: Facebook): https://youtu.be/H07uC269Gk4