The Photography Business
Photography is certainly an up and down business. Some areas of photography, such as, seniors and weddings have their season. Too many photographers don’t use their down time productively. Your down time is the best time to prepare for new business and retool your photography.
You are not alone. Whenever the phone stops ringing or the emails slow down, you fear it’s over. No one will ever call on you again! You know it’s not true, however, you can’t shake the feeling. Some photographers are paralyzed. Don’t let this happen to you.
One thing I know, when I get active and start doing things for the good of my business; business picks up. There doesn’t have to be a direct correlation between my activity and new business results. It’s kinda freaky.
So, what can you do to get your photography business circulation moving gain?
Six Things You Can Do
- Take a past or current client to lunch. Ask questions, such as, what are you seeing in the marketplace, how do your peers view photographers today? How do you think I can improve my business?
- Create new images. The best photographers photograph everyday. If you don’t have a paying assignment, make one up. Create.
- Educate yourself. Look for new techniques or trends you can learn and apply to your business. Experiment with software updates or look for new software to apply to your images. Test new equipment to see how you can improve your photography.
- Get out of the office, house, studio. You are not doing much good there. Become more productive with your time. Take a walk, visit a new location for inspiration, go to a local networking event, or visit an old friend. Get out of the environment which is contributing to your stagnation.
- Review your processes and customer experience. How can you make hiring you as a photographer a better experience.
- Work on your marketing. Update your website, improve your SEO (search engine optimization), network on social media, update your email list or develop a Pay Per Click marketing campaign.
The worst thing you can do when your photography business is slow is become unproductive. The slow time is what your were waiting for when you were too busy.
Question: What do you do when the photography business is slow? Place your answer in the comments below.
Below is a video I created on the topic. I hope you find it valuable.