Bait and switch social media

(Last Updated On: April 20, 2012)

I can’t tell you how many people I’ve followed on Twitter who send me automated DMs (direct messages) welcoming me to their community.  Unfortunately, their message tells me that their community is elsewhere, say Facebook or LinkedIn.  Too bad. If I’m following you on Twitter, I’m hoping to make a connection with you here, not somewhere else.

Many people have Twitter accounts so people can find them.  While I understand that thinking, you need to make it clear your home base is on another platform.

If you automate all your tweets from RSS feeds just to have something in your stream, let people know they will not find any of your insights in this social media feed, and let them know where your core social media resides.