Combination Marketing Works
My experience in marketing demonstrates combinations are very effective.
Combination marketing is a term I use in reference to using multiple techniques, tools or concepts to get the word out about your product or service. A classic example is using direct mail and then follow-up with a phone call. This is still an effective combination marketing technique with a quality mailing and phone list.
I like using Facebook’s combination marketing opportunities. Custom Audience from Facebook (and similar tools from Google and Twitter) allow you to upload e-mail addresses to target people on your list with custom advertising. Using this feature as part of an e-mail campaign is a good way to follow-up with the same message found in your e-mail to reinforce your call to action.
One of my favorite combinations is to use YouTube and Facebook. When I’m trying to share a message, placing my YouTube video on my Facebook brand pages is often a deadly combination. There are many combinations you can create using video and social media. Periscope is a good platform to combine with multiple social media channels.
Another combination that I have found effective is search engine marketing (SEM or pay-per-click) supporting my SEO campaigns. People seem to have more confidence in both listings if they see the other backing it up. Make sure you have a custom landing page for your SEM campaign to earn the best results.
Of course I can’t forget the combination that helped to put me on the map: my blog combined with Twitter. My blog earned good traffic via SEO in the early days. Twitter was cool new tool in 2007 and I enjoyed engaging with new online friends. I never took the time to post my stuff; I felt it was the wrong thing to do. That changed quickly when I decided to innocently share one of my posts with some of my Twitter friends. At the time I had less than 1,000 followers, yet the traffic from the one post opened my eyes and I never looked back. Today, Facebook drives a lot of traffic to my website. Although, I don’t use it for every post.
Combining different marketing techniques is effective.
Remember, you need to test various techniques because not every combination works for every product, service or industry. When you put the right pieces of the puzzle together, you will drive results.
What effective combinations have you found?