Every Saturday I look for a video to share.
I find a lot of inspirational and educational videos on YouTube, but I cannot share them on other websites because they are locked.
I’m sure there are many corporate reasons, backed up with sound corporate speak for locking video content. (My hands are over my ears and I’m singing la la la.) I don’t want to hear it.
My suspicion is that these people don’t understand social media. If you display a video on YouTube and lock it down, you are limiting opportunity for this video to be viewed and shared.
Granted, there are scenarios where it is beneficial to lock a video on a specific website. But, in such cases,YouTube is the wrong platform.
Don’t lock your stuff. Give social media the opportunity to share the good news about your company, events, abilities or message.