Facing the changes: Facebook's new pages

(Last Updated On: March 4, 2011)

Facebook has dramatically updated its professional business pages. Page administrators still have the option to update to the new style.  Soon it will be mandatory.

If you want to update your page now, click here .  You will be able to convert all the pages for which you have administrative privileges.

What’s new with the pages?

The most obvious change is that it looks more like the standard or personal Facebook page. This includes the placement of images at the top of the page. Here is a great opportunity for photographers to showcase their work.  Don’t worry about someone tagging you to create an obscene message at the top of your page. Facebook has made adjustments. Only your tagged photographs appear  in the header.

Unfortunately, the photos will be random so forget about creating cool designs.

One new feature allows you to change the category of your page.  Previously, like the page URL, the category was fixed after you set up the page.  Administrators can now comment on other pages using their brand or admin names. For example:  My comments can be posted either as New Media Photographer or as Rosh Sillars.

The most dynamic update is the ability to add iframes to Facebook tabs.  Why is this important?  Now you can put anything you want in the iframe, making your Facebook page a more powerful marketing and presentation tool.

An understanding of the php language will be helpful. Host files should be placed on your server.  If you are not sure what to do, consult a coding expert.  More information is found on this post from Hyperarts.

On the spam front, administrators now can set up keywords to filter out undesired content.  You can also opt to receive notifications when someone posts to your page.

It will take time to get used to the new design, but overall I think Facebook did a good job.


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