Many photographers deliver client images on CD’s and DVD’s. They offer fancy packaging, print custom covers and create beautiful presentations. This is about to end.
If history is any indication the CD is going the way of the floppy disk and zip drive. Apple seems to be indicating that it may no longer develop products with optical drives starting with its new release of the Macbook Air.
What are we going to do?
Some of our future delivery systems are available now. Smugmug, Photoshelter and flickr are a few of the image sharing sites available today. The internet cloud will become more vast and common place to store our files in the coming years. In the future custom applications for our phones, tablets and televisions will host our presentation delivery systems.
There is no reason to panic now. This process will take a few years, but you are being warned well in advance.
Now is the time to consider how you are going to address the delivery of your images in the future. This includes supporting past clients who will have as much ease viewing their DVD’s as they do VHS tapes today.
We don’t have all the answers now. But, we know it’s coming. We can easily see the technology taking shape that will replace our current workflows.