Making Money with Twitter:
I hear the question all the time: How can I make money on Twitter? BuzTweet could be your answer.
The team at Scate Technologies, the developers of ScreenTweet, say they have a solution. I took the opportunity to visit their Michigan headquarters a few weeks ago. I was on guard.
It didn’t take long for President Stephen Sadler and Chief Technology Officer Jeff Holth to get me to think outside of my social media comfort zone.
Scate sells a great presentation tool called Ignite. Part of their marketing program is the use of Google AdWords. Stephen shared with me that the AdWords were effective at driving traffic to their Web site, unfortunately many of the high-value clicks were not converting into sales.
He started using other Scate tools, such as ScreenTweet to promote their software in the social media.
After reviewing the numbers, he discovered that social media, specifically Twitter, drives traffic to the Ignite Web site. More important, the traffic was high-quality, the kind that converts visitors at a much higher and far more profitable rate.
That is when Stephen decided to put his team to work; the BuzTweet concept was born.
Yes, automated tweets.
The bad thing about traditional automated tweets is that they are often misused and take the social out of social media, a pet peeve of mine. The Scate team approaches automation with social in mind.
First they created a system that automatically creates variety in the tweets so followers don’t repeatedly receive the same message. They developed a system to deliver the tweets automatically. They also created a good interface to review and respond to the conversations related to their tweets.
This is where the concept gets interesting. Although the software is effective for gaining followers and sharing your message, in most cases this tool is not for your main Twitter account. This target market is not found in your social media followers. It is found with Twitter search users.
Twitter has become a great resource for the most current information on the Internet. People are using Twitter search to find answers. Like Google AdWords, BuzTweet advertises to the search audience. Unlike AdWords, where advertisers pay anywhere from 50 cents to $7 per click, this is 5 cents per tweet.
The goal is to keep your tweets at the top of the Twitter search results. This is accomplished by reviewing how often your topic or key word is tweeted within the twitterverse. If you notice people tweeting about your topic or key word 20 times a day, you will schedule a tweet approximately every hour. The cost would be $30 a month. A hotter topic tweeted about every 10 minutes would cost around $216 a month.
Why am I OK with this?
The focus is not to SPAM our social media communities with six tweets an hour. The mission is to share information with the wider Twitter search community using a different dedicated account. If your product or service tweets are relevant to what people are searching for, you will be rewarded.
What do you think?
Rosh
Disclosure: I have not been paid or influenced (other than a nice lunch after my tour) to write about BuzTweet or any Scate product. My only bias is my support of Michigan companies and new ideas.
