The more I work with clients related to social media the more I realize the importance of photography.

Photography supports the engagement effort.  Quality photography helps to tell the story clients are enthusiastically trying to share.  Good photography helps brands look professional.

There are times when amateur and candid photography is needed.  Viewers don’t always want everything to look slick and perfect.  Especially when it comes to everyday moments related to the people connected to the brand.

As much as people want things to be real in social media, they still make judgments.  If people look scary, tired, grumpy or unprofessional in their images, that is the impression left with the viewer.  If products are placed against a white wall and shot with an on-camera flash, the inferior image will not instill feelings of confidence and quality.

Bad food photography will turn a prospect’s stomach.  Off-color food and poor lighting will drive people to the door.

I’ve been creating catalogs of images for my clients to use on Web sites and in everyday social media. I spent a few hours on Monday creating 50 images I can use for demonstration and  support of new social media programs and offerings.

Photography is still important.  It’s the photographer’s job to demonstrate this in today’s marketing environment through multiple uses and creative strategies.

Rosh