Posts Tagged ‘Business networking’

Take my seat, please

Saturday, February 27th, 2010

Thursday was my last day as a member of  the  Royal Oak, Mich., chapter of Business Network International (BNI). I’ve been member of this chapter and a major supporter of the networking organization since 1996.

I started going to BNI meetings the same year I transformed my photography company into a creative representation firm.  BNI has played a role in attracting to my company some of the biggest jobs, clients and opportunities. Due to my travel schedule and focus outside of my home town I decide relinquish my seat.

The business of photography has changed. I’ve changed, too.  I’m still a photographer with a studio in Ferndale, Mich. But the economic slowdown in Detroit and major shifts in the photography industry have forced me to look outside of this market for new opportunities.  Social media has played a big part in the development and success of my efforts.

Why BNI?

BNI has taught me how to focus on my business message and how to network using that message.  Without BNI’s influence I may not have had the perspective and skills necessary to develop the social media community I enjoy today.

Givers gain is the foundation of BNI.  As I continue to focus my attention and business outside my local community, I’ve found it harder to be a member. I’ve not been networking locally. I’m not getting referrals for my fellow chapter members.  As valuable as my seat is, I realized it is time to give someone else a chance.

I hope another photographer fills my position soon. Only one person from each occupational specialty is allowed to fill the valuable seats in each BNI chapter.  If that person is you, please remember that offline networking is like online networking: The more you give, help others and participate, the more you will get back.

Some people don’t believe in BNI. Like social networking groups, each chapter has a different personality. If you participate in an online forum that doesn’t work out, it doesn’t mean all forums are bad. Many are good places to educate, learn, and meet new people.

I’ve collected many good memories in the 15 years I participated in BNI. I’ve made friends and earned clients through the efforts of my fellow members.  I’m not leaving because of social media.  It’s still important to network offline  in order to build business relationships.

I’m writing this post to thank everyone at BNI who has supported my career. Since the first days of The Rosh Group Inc., I’ve never had to wonder where to find a trustworthy accountant, mortgage broker, attorney or plumber. Conversely, I  had a team of people, educated by me, looking every day for photography leads for my business.

I cannot fully express my gratitude toward by BNI team members for all the big and little things they’ve done for me.  They’ve all made me a smarter business owner and a better person.

I leave grateful for my experience and excited for my future. For now, I’m going to do something that I’ve rarely done in the last fourteen years — sleep in on a Thursday morning.

Rosh

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It’s just media; get over it.

Friday, July 10th, 2009

I’m starting to find certain folks are pains in the ass. They’re the ones with their arms folded across their chests in a defiant posture, telling me why social media is a waste of time .

When I’m on the road for my speaking engagements, I actually enjoy the tough questions from skeptics. It’s the everyday conversations that are starting to wear on me.

Social media is a new form of media, but it is still media.  Online networking is a new form of networking, but it is still networking.

The argument still stands: for thousands of years we have looked for better ways to communicate with our clients and prospects.  We have a new way. It’s here. Many of the skeptics are making the case for their side of the argument by watching the wrong people.

Business people have gathered in groups to network for a long time.  The more successful networkers listen well, strive to connect people, share quality information, and teach others how to refer them.  This is common knowledge.

Unfortunately, we still see people at business networking events passing out cards like free samples to everyone who will look at them.  They show little regard or care for you or your business.  They don’t get it.

The same is true with social media.  Some people don’t get it and never will get it.  Their concern is for themselves and a quick buck.  Social media will never work for the selfish, show-me-the money people.

Social media works in partnership with your full marketing plan. Using media to build trust, credibility and communicate is an effective method of sharing your story.  So ignore the term social networking. Networking is social. It’s just networking. Forget about broadcast media, print media or social media.  It is just media.

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