Posts Tagged ‘creative business’

I have no time for all this stuff

Thursday, September 29th, 2011

I don’t have enough time.  Neither do you.

How do I find the time to do it all?  is the No. 1 question I’m asked in my social media seminars.

My answer? Prioritize.

The way I see it, social media is the easy part. The way they see it, social media is the hard part.  Really, it’s all the other stuff that is hard to fit into a day.

Outside of writing blog posts, it takes only a few moments to check in and share thoughts, photos, and ideas within your social media realm.

Assignment production, processing, bookkeeping, meetings, returning phone calls, mail, website updates, paperwork, taxes, banking, grading assignments, and returning e-mail are what fill my days.  These things keep me afloat.

But how do we get ahead?

I’ve been fine-tuning my morning routine for years.  I’m happier than ever with my regimen and its results.  Following a daily routine helps me stay focused, get work done, achieve goals, and get ahead.

I begin by reserving some quiet time to sit and relax before the day’s work. I actually purchased a big, comfy seat — which I dubbed the thinking chair — to achieve this goal

Sitting quietly sounds easier than it is. It’s hard. I want to get to work.  If I dive right into e-mail or review a pending project, the next thing I know it’s noon and the opportunity  is lost. Without that start, that focus, my days amble along without solid direction.   Often, I’m so absorbed in my work that I will not take the 10-20 minutes I need to refocus on the big picture.

I make sure  I spend the first 10 minutes during work time in silent reflection and in meditation.  Sit in silence, meditate, quietly think, or pray; do whatever works for you.

My base time is 10 minutes because I can rarely make the excuse that I don’t have time to sit for just 10 minutes.

In addition, I write in an 8×10 black sketch book, my journal, since I was introduced to them in art school.  I write down the ideas and thoughts that cross my mind during the silent period.

Next, I write down three things I need to do that day to complete projects and achieve my goals.  I want to deliver, complete, or close on at least one important thing by the end of each day.

Don’t pick more than three items.  Three is manageable.  Life happens and your day will change.  If you pick more than three things the chance of failure increases. Of course these three items don’t represent your entire work day.

You will be amazed at what you accomplish.

On the occasion you don’t compete all three important items, carry over the unfinished activities to the next day.

I also have three  standing items I do daily as part of my routine.   These are items that I need to do every day, but are not habit.  For example: updating my books, exercising, or domestic chores.  Once they become habit or under control I replace them with something else needing attention.

Nothing works perfectly.

If your plan stops, is interrupted or veers off course, don’t panic, feel bad or quit. Just start over. Make adjustments that fit your life.

We will never get everything done. As you move forward and find success, you will have to learn how to delegate.  This is easier said than done, but it is necessary to move forward and get off the treadmill.

Many freelancers and small-company owners encounter a ceiling in their business because they feel they have to do everything. You don’t.

Take one item at a time and figure out how to do it more efficiently or hire someone else to do the task.  Little things will keep you from doing the big things.

Don’t fear routine.

As creative people we want freedom.  The word routine is frowned upon.  It could lead to a predictable, boring and stagnant life.

If you give yourself time to think and use your imagination, if you begin your morning with a little structure, learn to delegate, and then let your day happen, you will accomplish more than you ever imagined.

 

 

What is your ‘and’ ?

Wednesday, July 27th, 2011

Professional photographers have spent the last few years struggling with the reality that their industry has changed. Amateurs are struggling with how to make a career of the new-found opportunities in photography. The answer for both is discovering your and.

It’s not just the photography industry struggling to find success. Writers, designers, accountants, retail stores, and businesses at every level have found success in this challenging economy.

Technology has lowered the barrier to entry and learning curve for many disciplines and industries.   Consider the publishing industry.  Anyone can be a publisher. The local newspaper spends a lot of money to print words on the byproduct of dead trees to provide information you saw  yesterday on Yahoo.  Why write a letter to the editor with the slim chance it will be published when you can freely and instantly comment on our favorite blogs and social media sites?

Borders bookstores across the country are liquidating everything because you can download your next book to an e-reader  at midnight from the comfort of your bed. Many book publishers, who have resisted keeping up with the times, are not far behind. It doesn’t take much effort to publish your work and sell it to the world via Amazon, Google, or our own affiliate program.

Consider the last time you went to a print lab to process your photographs. It’s been a while, hasn’t it?  If you want to learn how to do just about anything, open a browser and ask Google.  As we all know, millions of people have asked Google how to be a better photographer.

So, what’s the good news in all this?

The photographers who are surviving this transition are the best in the world at what they do.  They are the top 10 percent and many of them are purists.  They make a living solely as a photographer. The rest of us need to add the and to our job title.  The and will help you create a niche that you can dominate. If done correctly, the and will make competition irrelevant.

Now and in the future most photographers will be a

  • photographer and writer
  • photographer and designer
  • photographer and teacher
  • photographer and videographer specializing in a particular niche

There may be only a small community of people who need or desire your specialized service.  Ten years ago, this would have been a problem.  It would be too expensive to research, solicit, and cater to such a small group around the world.  Today, the Internet and social media have removed this barrier.

Technology is producing opportunities at incredible speed.  It was just a few years ago that I wrote about e-paper (The Next Revolution and The future of Visual Media) and how it would change the way we read the news and interact with the world.  One of the major results of this technology is the iPad, one of the hottest products on the market.

What specialized services can you offer using the iPad?  I have no idea what your and will be.  I can tell you that I think of at least five or more good ideas every day.  I’m sure you do, too.

The key is to remember (keep Evernote at the ready) and then act immediately.  If you don’t act now, it will be just another idea you see someone else doing a few months or years from now.   If you are uncertain, test your idea on a smaller scale before a big launch.

Think of all the companies that have not invented anything, but are hugely successful because they combine existing industries, technologies, philosophies or concepts. There is no need to list them all here, business books are littered with over-used examples. To give you an idea, think of  Zappos, Apple, 37 Signals and Southwest Airlines.

Warning: Combining price or service as your and is the quickest path to failure.  Being the cheapest option doesn’t work.   It’s a race to the bottom of going out of business.   Service is fine to include in your business plan, but if you need to tell everyone you have great service, you probably do not have great service.

The and is the foundation and future of a creative professional’s success.  I work in a building full of creative people.  Many of them are designers who have a nice D-SLR camera and a couple of Alien Bee lights in their office. For many, this is their and.  If they are going to hire you, offer something they can’t do.

Everyone must start with core talent.  This is your strongest skill.  Never stop learning and challenging yourself to improve your core skill.  Once you have great skill, start to develop your and. Look for patterns of need. Sometimes you will find your and by accident.  For many, it will take some research to find a niche.  Some people have multiple ands, but I recommend you start with one and build.

Your new career is not the job you had before the digital revolution and economic crisis. If you discover your and, you can make a living doing what you love in this economy.