Posts Tagged ‘customers’

Solutions vs. the rules

Thursday, August 12th, 2010

I had an enjoyable time the other night at Tweetea, a local Tweetup.  Tweeteas are held Tuesday evenings at a tea house in Royal Oak, Mich.  I’ve attended about five Tweeteas and enjoyed each one.

After the event, a few people decided to move the conversation to a nearby bar.  I was asked to join the group. I said, sure, why not?

About eight of us reconvened on an outside patio at a nearby bar.  The patio contained round tables that seated four or five people.

Someone decided to push two of the round tables together so we could all sit as a group. Right away a bar employee walked up and separated the tables, explaining that joining the tables was a violation of the fire code.

OK. I understand the need to maintain safety standards.

So, I turn my chair from my table toward the table where most of the folks were sitting.  A few moments later, the employee returned. Once gain citing the fire code, he asked me to turn my chair back to its original position at the empty table.

As this was unfolding, I also was debating inside my head whether I should just go home. My family soon would be back from a day trip to the beach. They may need my help. I had a gut feeling that I should leave.

So, I let the concerned employee make the decision for me.  I stood up, announced that I would leave, and that I’d catch up with the group another time.

I didn’t leave mad, with steam coming out of my ears, because I was inconvenienced.  The bar will survive without the $10 I would have spent on drinks.

The experience, however, did get me thinking. On my way out, I made note of other seating options inside the bar that would have accommodated our group and not violated safety regulations. I also thought this situation would make a good blog post.

It dawned on me that the employee that was treating us so rudely was more concerned about following rules than finding solutions.  I see this a lot in businesses of all types and industries.  A rule or policy is established and the stupid customer is penalized for not understanding it through osmosis.

I’m not complaining about fire safety rules. I’m  merely pointing out one employee’s complete lack of desire to give customers a positive experience. There are ways to find solutions while observing the rules.  In this case, the employee could have taken the extra step of finding a way to accommodate our group while maintaining safety by moving us to a different location within the bar.

I see business owners regularly creating rules and polices designed to minimize loss.  Before they know it, almost every customer who walks in the door is the ignorant enemy.

You’ve seen it.  You’ve felt the tension. You feel like you’ve done something wrong by walking in the store.

Are you setting up rules that make it hard to do business with you?  Don’t cut off all your customers at the knees because of a few bad experiences.  Develop policies that create win-win solutions when rules aren’t followed and things don’t go as planned.

Rosh

Happy customers do not have the answers

Wednesday, July 21st, 2010

Why don’t people buy from you?  Does your industry have a negative reputation? If so, why?  What is the No. 1 complaint you hear from your customers?

These questions hold the answers to improving your business and separating yourself from the pack.

People often tell me that when it comes to photography they don’t want to pay for work they can do themselves.

Digital technology makes it easy for a beginner to pick up a basic SLR camera and create images with sharp focus and proper exposure.

This means you as the professional photographer have to work harder.

Maybe you’re in a different creative industry.  Chances are your business has been affected by technology, too.  It doesn’t always take the new technology to improve a business model hurt by current technology.  Sometimes the ability to deliver quickly and on time will set you apart.

Don’t fall for the lowest price trap.  Everyone wants a lower price. Lower prices will quickly drive you out of business. It is often better to add value before reducing prices.

The answers are found in other industries, too. What have those sectors done to add value to their products and services?

The solutions are all around you, but you won’t hear them from your happy customers. Satisfied customers already are sold on you. They are not the key to rising above your competition.

Your web site is slowing me down

Thursday, October 2nd, 2008

I was asked by a non-profit agency to review photographers who volunteered to participate in a gallery show promoting the organization. 

I was given about 60 names and web sites to review.  Some photographers’ web sites were excellent, fast and easy to use. While others crashed my computer.

Was one of the sites yours?

Sometimes Flash sites or complex programming doesn’t always translate very well with all browsers.  Other times the image file sizes were way too large or not compressed enough.  The bottom line was it didn’t matter why the sites slowed down my computer.  The problem is the photographer’s internet brochure is slowing down the prospect’s computers, too. 

If a web site slows down my computer to a crawl or even crashes my machine, I won’t be back.  I’m sure other viewers have made the same choice; that hurts business.

Some web sites were hard to navigate or required me to click too many buttons to see topics or images of interest.   I needed to view different types of photographs to get a feel for each photographer’s abilities.  Some web sites asked too much of me.  In some cases I had to think too hard.   The last thing you want is for visitors to have to work too hard to find the information they are seeking.

Your site is cooler than mine.

Some sites were just confusing. Unorganized.  Some of the best-looking sites used Flash templates or a top-notch hosting service.  Of course, Flash sites tend to be harder to find in the search engines. This is why my site continues to be built with mostly HTML code and lots of text.  It’s not as flashy, but I get the rankings.

Ultimately, you need to test your web site.  Try different computers, browsers and operating systems.  A couple years ago I realized that 30 percent of my viewers used the web browser Firefox.  (It is even higher today).  I generally use Safari to surf the web and my site looked great.  But, when I open up my web site in Firefox the entire site design was skewed.  I realized then I needed to pay much more attention.  

The last thing you want is to lose an opportunity because your web site is a struggle to view.

Rosh