Posts Tagged ‘detroit’

Talking the New New Twitter : Podcast 183

Monday, December 12th, 2011

Detroit Creative Labs Logo

This week: How are you using social media?

  • Detroit Creative Labs Podcast – Photographer Edition – You don’t need to be from Detroit nor a photographer to be apart of this digital marketing and social media experiment.
  • Time: 30:00
  • Podcast host: Rosh Sillars
  • This week’s show notes: You don’t have to be from Detroit to be apart of this experiment. New New Twitter, traditional media, Twitter , Discover, The Aliens are landing, new opportunities working for the media, make sure your time and expenses are covered, it’s about people, photographer working for free, Cloakbags.com, How do you make money in social media?, Digital Marketing firm Synectics Media, Hello , SpringPad, Commenting on blogs, Marketing Grader. Facebook Subscribe.
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Your social media story: Podcast 139

Monday, February 7th, 2011

This week:  What is a good social media story? a conversation with Steve Gualtieri.

New Media Photographer photography SEO resource pool:

Your site should be here….

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The best keywords for photographers

Friday, September 3rd, 2010

After looking at my website analytics, and learning that someone landed on my site in search of the best keywords for photographers, I decided it’s time to tackle this issue head on.

Where to start?

The best place to begin is not with who you are, but with what you do, the type of photographs you create or the services you provide. If your website  only states your name or the name of your company, you have a search engine optimization, or SEO, problem.

Vanity searches are not impressive. They mean very little when marketing for new clients. You want to attract the people who don’t know who you are. You need to draw the people who are looking for what you offer.

One of the first stops when researching keywords is to do what I did for this post. Look at your analytics and search for key words on which to focus. These are the low-hanging fruit. If people are finding your website with specific, valuable keywords even if you have not optimized for them — It should take little effort to improve those results.

Next use tools such as Google’s Insights for Search and Keyword Tool, which is found in AdWords. Both tools offer excellent insight into what keywords people are submitting to search engines.

Take a look at the source code and tags of  successful websites using your desired key words. Find out what  your competition is doing.

In most cases I recommend making your site location specific. As I’ve crowed about over the last few weeks, I’m ranked No. 1 on Google for keywords, people photographer. That’s great, but most of my work comes from Detroit people photographer or Michigan people photographer.   You want to rank based on where you live. Make sure those keywords are part of your SEO plan.

It is important to test. Early on I learned a valuable lesson when I focused on the keywords: Michigan photography. I was able to place well in the rankings, but people bounced off my site quickly.

Why?

Eventually, I realized that people searching Michigan photography were looking for pretty pictures of Michigan – not my people, food or interior images.

Be specific. Focus on one theme per page. Google indexes web pages, not websites. So every page is an opportunity to focus on a new desired set of keywords. Optimize every page.

Take my seat, please

Saturday, February 27th, 2010

Thursday was my last day as a member of  the  Royal Oak, Mich., chapter of Business Network International (BNI). I’ve been member of this chapter and a major supporter of the networking organization since 1996.

I started going to BNI meetings the same year I transformed my photography company into a creative representation firm.  BNI has played a role in attracting to my company some of the biggest jobs, clients and opportunities. Due to my travel schedule and focus outside of my home town I decide relinquish my seat.

The business of photography has changed. I’ve changed, too.  I’m still a photographer with a studio in Ferndale, Mich. But the economic slowdown in Detroit and major shifts in the photography industry have forced me to look outside of this market for new opportunities.  Social media has played a big part in the development and success of my efforts.

Why BNI?

BNI has taught me how to focus on my business message and how to network using that message.  Without BNI’s influence I may not have had the perspective and skills necessary to develop the social media community I enjoy today.

Givers gain is the foundation of BNI.  As I continue to focus my attention and business outside my local community, I’ve found it harder to be a member. I’ve not been networking locally. I’m not getting referrals for my fellow chapter members.  As valuable as my seat is, I realized it is time to give someone else a chance.

I hope another photographer fills my position soon. Only one person from each occupational specialty is allowed to fill the valuable seats in each BNI chapter.  If that person is you, please remember that offline networking is like online networking: The more you give, help others and participate, the more you will get back.

Some people don’t believe in BNI. Like social networking groups, each chapter has a different personality. If you participate in an online forum that doesn’t work out, it doesn’t mean all forums are bad. Many are good places to educate, learn, and meet new people.

I’ve collected many good memories in the 15 years I participated in BNI. I’ve made friends and earned clients through the efforts of my fellow members.  I’m not leaving because of social media.  It’s still important to network offline  in order to build business relationships.

I’m writing this post to thank everyone at BNI who has supported my career. Since the first days of The Rosh Group Inc., I’ve never had to wonder where to find a trustworthy accountant, mortgage broker, attorney or plumber. Conversely, I  had a team of people, educated by me, looking every day for photography leads for my business.

I cannot fully express my gratitude toward by BNI team members for all the big and little things they’ve done for me.  They’ve all made me a smarter business owner and a better person.

I leave grateful for my experience and excited for my future. For now, I’m going to do something that I’ve rarely done in the last fourteen years — sleep in on a Thursday morning.

Rosh

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Connecting the social media dots

Sunday, October 4th, 2009

I attended an art show Saturday. It was held in an old, three-story industrial building in Detroit.  About 20 artists — working in various mediums and at all skill levels — maintain studios in the building. The open house was a lot of fun. I wouldn’t have known about the event if it weren’t for a social media connection.

One of the building’s owners is a childhood friend of my wife. They recently connected on Facebook.

I have connected with a large number of old friends online. I feel closer to many family members through social media. Otherwise, we visit once a year if we’re lucky.

Reflecting on the last six months, I realize many of the local social events I’ve attended were discovered though social media channels.  These are events I would have never attended or known about if it weren’t for my online connections.

Social media has allowed me to become more in touch with the photographic community and keep up-to-date on the latest products available.

I have a photograph in Forbes magazine this month because an art buyer found a needed photo on one of my blogs. I have an article in the upcoming issue of Photomedia magazine and I’m speaking at Photo Plus Expo because of a relationship developed through Twitter.

I’m building strong bonds with clients and credibility with prospects through social media.  How do I know? They tell me.  People hear my name and exclaim, “Hey, I follow you.”  There are few things better than a client telling me they can’t wait for my next blog post or podcast. Imagine: clients actively looking forward to my next promotion.

Social media has made my family and me more social. We are experiencing the benefits of this technology.

How?

We participate and take action.  We don’t automate our relationships. We don’t take the social out of social media.

Relationships take time to develop.  We look for opportunities to strengthen the relationships earned through these platforms by being as real as we can be. We get out of the house and away from the computer to reinforce our new relationships. We shake hands. We empower others with these remarkable tools.

Social media is just like real life, only faster.  There is no magic, other than the technology. The same life rules apply.  Here is your chance to be a part of the larger world.  You can be fake, rude, a wallflower, a marketer, a promoter, a people hater, or someone convinced that social media is just a fad. Or, you can decide to be real, authentic and participate in social media, allowing it to enhance your life.

Rosh

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