We have talked about compete.com as a good tool in the past, but I have found Hubspot’s web site grader to be more valuable in the analysis of my web sites.

Of course, Google analytics is the gold standard for analyzing your web site, but, web site grader offers one of the most complete and easiest to understand free reports on the web.  You can create reports about your web site as well as those of your competition. 

It is important to know what your competition is doing.  Such information is a guide to understanding what you are doing correctly, what other sites are doing better and how you can improve.

Some of the important metrics offered in the report are traffic rank, inbound links and the type of links attached your page (such as digg and del.icio.us) as well as other search engine data.  Web site grader offers a numerical grade , based on over 50 metrics, compared to the other sites it has ranked (New media photographer ranked 95/100).  

I would assume blogs would rank much higher on average.  My photography web sites ranked about twenty points lower.  It looks like I have some work to do. 

As a photographer you may wish to ignore the fact you have “too many photos.” But, do consider resizing them for faster loading.

Hub spot offers additional valuable analytic graders such as twitter grader,  press release grader as well as small and medium size business web marketing support.

Rosh