Posts Tagged ‘Family’

The power of asking

Thursday, May 14th, 2009

I’ve often advised my students that they will get  further by asking people rather than waiting for them to find you.

In most cases people are not looking for you.

When I was in high school, I asked my photography instructor if he would recommend me for the art school program I wanted to attend. He had done so for a number of my friends. I remember wondering why he hadn’t asked me if I needed a recommendation. Later, when I did ask him, he seemed surprised. Although I had won national awards for my photographs, he thought I was going into business or marketing. He never thought to offer.

It pays to ask.

My family — especially my mom —  thinks I’m a bragger. I’ll admit there have been times over the years when I should have kept my mouth closed and not shared so much information. My reasoning for doing so is this: I if didn’t share my goals, desires, ambitions and accomplishments, who would?  If no one knows what I’m after, I’m alone in my quest.

Over the years I’ve learned the importance of balance. I’m not perfect. I like to share, but I also like to listen. I’d  like to hear about your accomplishments, too. Developing relationships with people and sharing is a  powerful way to move forward with goals and dreams.

I have a friend who is not keen on sharing much about herself. She doesn’t like to impose or boast. She doesn’t take risks with her work because often she does not feel worthy and fears rejection. This is especially true with her blog.

She has a great blog. But, she fears it might not measure up to many of the fine blogs she follows. I can tell you her fans would disagree.

Her subscriber base has been growing, although at a slow pace, over the last couple years. She wrote a quality post recently that she felt was worthy of a little extra traffic. With a little encouragement,  she contacted bloggers she has been networking with and asked if they would “stumble” (use the Internet content sharing service StumbleUpon) her latest post.

Within hours she had more traffic than she had ever seen — thousands upon thousands of visitors. Long quality visits with a low bounce rates.

She asked: How did all this happen?

If you don’t ask,  you will miss opportunities. You don’t have to brag. Listening is the best networking tool. But, all your listening will go to waste if you don’t ask for the new opportunities or ask for the sale.

Rosh

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189 business ideas for photographers mp3

Tuesday, April 14th, 2009

With the success of the “189 business ideas for photographers” I’ve decided to create and release an mp3 for you to listen to while you work.

I encourage you to share this mp3 with friends, family, associates, and fellow photographers.

Enjoy

Rosh

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Flickr is not your portfolio

Wednesday, April 1st, 2009

flickr

Flickr is great place to share your images, commune with other photographers, and even earn a little extra money. But, it is not the place for your professional portfolio.

Every serious photographer needs to offer prospects a professional portfolio online. Today, physical portfolios are optional; Web portfolios are standard for any photographer seeking business.

An online portfolio should be displayed on a creative Web site. A photographer may create her own, hire a designer, or enlist the services of a professional hosting service geared toward creative people, such as Livebooks.

Using a blog is  good option. It offers many advantages over a standard Web site, such as easy updating and search engine optimization advantages. But, a blog also has some of the same drawbacks as Flickr.

Flickr is a community-building site. A photographer may share hundreds or thousands of images with the Flickr community. People can comment on photographs and share ideas. It’s a place where a photographer can get a second opinion on photography styles or a lighting scenarios. Most often the site is used to share images with friends and family.

Friends, family and random comments connected to your photos do not belong in your portfolio. It is not professional. A portfolio should be created and controlled to show a photographer’s very best work.

Flickr accounts often contain hundreds of unrelated images. A photographer should not make a potential client work hard to find her best photography. In most cases, the prospect will not even try. A portfolio needs to be organized and specific.

If the first few images are not what a customer is looking for, they will move on.  If a potential client, unless they are looking for cheap stock images, notices a few images that offer a style that connects with them they may look for a Web site link. The photographer’s Web site is where the sale is made. If no site is available, then it may be assumed the photographer is an amateur and not for hire.

Opportunity lost. No fooling.

 

Rosh

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