Keeping an updated portfolio is an important part of your marketing.

If a photographer regularly reviews the quality of images he is displaying to the world, he will make it a habit to update his portfolio. There is nothing more painful than reviewing an outdated portfolio on the Web site of an otherwise talented photographer.

Dated images include photographs of people as they looked 10 or 20 years ago, outdated fashions, and products no longer on the market.

I don’t see a problem with sharing a few important or historical images. Some images are timeless and will outlast your career.  Be selective; don’t keep too many in your modern portfolio.  If you truly have a series of important historical images, create a separate online portfolio.

Update your portfolio on a regular basis. Give your visitors a reason to come back.

Regular updates also help search engine optimization.  Google loves fresh content. This can give your Web site a few more points in the mysterious search-engine algorithms to place higher in search results.

Take time to review your portfolio today.  Is it new, fresh and displaying your newest and best work?

Rosh