Posts Tagged ‘Online Communities’

What good is a Facebook fan page?

Wednesday, March 3rd, 2010

People often ask me if I see value in having a Facebook fan page. It seems as though you start a fan page for yourself, your product or service, collect your fans, and then never hear from them again.  So, what’s the point?

Here’s the answer: Fans don’t have to come back. Once someone becomes a fan of your page,  your messages are automatically posted on their new feed.

What if someone blocks your page?  This is a real concern, but less likely to happen if you avoid abusing the privilege of posting information, thoughts and ideas on other people’s personal pages.

You need to think of every post as an e-mail. If you start chatting, posting uninteresting information not related to your fans’ interests, or spammy hard-sell pitches, they have every right to block you. Everything you post represents your fans, too.

You will find the more you post interesting, useful information, the more fans you will earn. Keep your fans’ interests at heart and your page will be a winner.

Note: updated 3/4/2010 – made an error on how a fan page is posted.

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Take my seat, please

Saturday, February 27th, 2010

Thursday was my last day as a member of  the  Royal Oak, Mich., chapter of Business Network International (BNI). I’ve been member of this chapter and a major supporter of the networking organization since 1996.

I started going to BNI meetings the same year I transformed my photography company into a creative representation firm.  BNI has played a role in attracting to my company some of the biggest jobs, clients and opportunities. Due to my travel schedule and focus outside of my home town I decide relinquish my seat.

The business of photography has changed. I’ve changed, too.  I’m still a photographer with a studio in Ferndale, Mich. But the economic slowdown in Detroit and major shifts in the photography industry have forced me to look outside of this market for new opportunities.  Social media has played a big part in the development and success of my efforts.

Why BNI?

BNI has taught me how to focus on my business message and how to network using that message.  Without BNI’s influence I may not have had the perspective and skills necessary to develop the social media community I enjoy today.

Givers gain is the foundation of BNI.  As I continue to focus my attention and business outside my local community, I’ve found it harder to be a member. I’ve not been networking locally. I’m not getting referrals for my fellow chapter members.  As valuable as my seat is, I realized it is time to give someone else a chance.

I hope another photographer fills my position soon. Only one person from each occupational specialty is allowed to fill the valuable seats in each BNI chapter.  If that person is you, please remember that offline networking is like online networking: The more you give, help others and participate, the more you will get back.

Some people don’t believe in BNI. Like social networking groups, each chapter has a different personality. If you participate in an online forum that doesn’t work out, it doesn’t mean all forums are bad. Many are good places to educate, learn, and meet new people.

I’ve collected many good memories in the 15 years I participated in BNI. I’ve made friends and earned clients through the efforts of my fellow members.  I’m not leaving because of social media.  It’s still important to network offline  in order to build business relationships.

I’m writing this post to thank everyone at BNI who has supported my career. Since the first days of The Rosh Group Inc., I’ve never had to wonder where to find a trustworthy accountant, mortgage broker, attorney or plumber. Conversely, I  had a team of people, educated by me, looking every day for photography leads for my business.

I cannot fully express my gratitude toward by BNI team members for all the big and little things they’ve done for me.  They’ve all made me a smarter business owner and a better person.

I leave grateful for my experience and excited for my future. For now, I’m going to do something that I’ve rarely done in the last fourteen years — sleep in on a Thursday morning.

Rosh

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Three things I want to add

Saturday, February 13th, 2010

I spoke in Los Angeles on Wednesday.  I had a great time and met some fun people.

I’m the guy people call in when they want answers to the question: Why do I need social media? Although my answers focus on the “what” — or the various tools and platforms used in social media — first you need to know the “why.”

I unveiled my updated presentation in L.A. Afterward, I thought of a few things I didn’t mention, but are worth sharing. Here are three small points I’ll add to my next talk:

How to be a social media expert. Usually when I start my section on the tools for social media, I like to make everyone an expert first.  I begin by asking: Who has a first and last name and can think of an eight-character password? If you raise your hand, you’re an expert.

Next, I remind everyone that they don’t need to enroll in a course on how to use social media tools.  Most applications are easy to use and  straightforward. After you sign up, just watch and listen for a while. Progress by small steps.  Each site has its own culture;  respect the culture.

Different people consume media differently: Consider using different platforms within your social media solar system.  Some people prefer to read. Others are audio people. Even more people like visual presentations and find video their medium of choice.

Give people options. It will generate more opportunities over time.

LinkedIn: I shared with the L.A. audience that LinkedIn is based on the philosophy of six degrees of separation, but I didn’t go much deeper.

The power of LinkedIn is that you can ask for referrals from people in your network to people in their network you want to know.  I don’t have a huge community in my LinkedIn network. I’m not aggressive about collecting names.  The reason is when I call on someone within my network for a referral I want them to know who I am and be willing to help.

I really like my new presentation for 2010, but this was only my first opportunity to share it this year.  I have a little tweaking to do, as always.  I’m excited to share it again soon. Feel free to call on me if your organization is in need of a speaker.

Rosh

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Five rising photographer Twitter stars

Tuesday, December 8th, 2009

So what makes a rising star on Twitter? Obviously, it is different for everyone and I can only offer my opinion.  The five photo tweeters I’m presenting here started tweeting in 2009 and have recently crossed the 1,000-follower mark. They are engaged with their audiences and share quality information.

@thetrudz First Tweet: April 16, 2009 – Trudy is the reason for the list.  She is a fine photographer engaging and championing other photographers daily with her unique thoughts and insights.  Recently, she started another Twitter account to support photographers called hiretogs . She seems like a really nice person you would like to meet.

@alluremm First Tweet: June 25, 2009 – Joseph has engaged may of the most active photo tweeters with the desire to learn all he can about social media and new photography concepts. In turn he shares that information with his  Twitter community.  During the 2009 Twitter panel at the Photo Plus Expo, three of the five presenters used @alluremm in their presentations.

@BecThomasPhoto First Tweet: Jan. 28, 2009 — Bec is a B&W nature photographer who shares useful information about social media, the photography business and creating better photos.  Once in a while she shares her images from the beautiful Northwest.

@cfimages First Tweet: March 26, 2009 — Craig, who lives in Taiwan, is an editorial photographer focusing on travel and music.  He has been an active member of the Twitter community. He tweets about his activities and shoots in Asia as well as shares good links with his community.  Craig recently posted on his site a successful list of photo tweeters to follow: www.craigfergusonimages.com

@txheadshots First Tweet: Jan 4 2009 – Brad Barton shares his life, quotes, links and ideas with his Twitter followers. He also shares some of his latest people photographs at his photography blog http://bradbarton.us.

I’m sure there are many people who should be noted based on the qualifications listed above. If you would like to share a rising photographer Twitter star, please list them in the comments.

Rosh

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Stop selling; start educating

Friday, November 20th, 2009

One of the main goals of social networking is to develop a community of people around you who care about who you are and what you do.

Some people call them tribes. I flinch every time I hear that word because it’s a contrived use of the word developed by Seth Godin. I love Seth Godin; I think he is a genius. I’ve just refused, from day one, to hop on that train.  The word community works fine for me.

Meanwhile, back to my regularly scheduled rant.

The goal is not to sell to your community.  Your goal is to educate.  In most cases community members are already fans, supporters or customers of you, your product or service. They are already sold.  Don’t turn them off.

Just like networking offline, you are better to educate the people you meet.  Share your story. Listen to their stories.  Offer the information that will help them find quality referrals for you.

Givers gain: It means the more you give, the more people will want to give back to you.  Your job is to train your community and spend the rest of the time supporting them.

Rosh

I’m considering offering some new seminars around the country. I’m looking for community input. Please take the quick poll below.