Your first days of blogging, podcasting or video casting are lonely ones. No one is reading, listening or watching. The good news is over time people will discover your work through searches and your social media activity.

Early days and efforts will attract a few followers. But, the magic of compound blogging will earn a larger following over time.

When I speak to groups, I often use the example of two early photo posts to my personal blog. The first post was of a Britney Spears picture I had taken a few years earlier; the second was taken at Cake Nouveau, small Ann Arbor, Michigan, cake shop. Britney’s image earned me the highest-ever  traffic day of my early blogging. Unfortunately, by the next day my post was lost in all the Internet  noise surrounding the pop singer.

Later I posted the images from Cake Nouveau. It wasn’t the big splash I had with Britney, but I started to earn regular referrals from people looking for more information about the cake shop. In some cases, it was competitors and food industry people.

Each post and accompanying key words give the Internet search engines another layer of opportunity for people to find you. Eventually the traffic earned is compounded and becomes a continuous stream.

The more you post, the faster the interest builds. Bloggers come and go. If you are consistent, offer valuable, unique content and hold the course, you will find yourself among the top of your niche.

Don’t give up. Time is your friend.