On Jan. 1, 2010, I started my 365 project.

A 365 photography project is based on the commitment to post photographs — often random — representing each day of the year.

There are many variations and approaches to the project. Some people post to a traditional blog. Others send images to a flickr, tumblr or posterous account. Some people choose to upload their images once a day, once a week or when they feel like it.  My project is a daily commitment to post. Every day I capture an image and post it.

Participants don’t have to take a random approach to the project. Some photographers focus on a theme: people, landscapes, nature, family or documentary images. There is even a 365 cloud project.

A large number of the 365 photographers use their phones and are a big part of the phone photography movement.

Traditionally the 365 project is known as an opportunity for amateur photographers to learn new skills, develop their style and keep photographing without the benefit of regular professional assignments.

It’s easy to see why many professionals do not embrace this concept. But, I felt it was an opportunity to stretch my abilities and keep my skills sharp. I don’t photograph for local media outlets much anymore. Since most of my projects are larger and more spread out, it means I don’t find a camera in my hands on a daily basis anymore.

I’ve become better known in the photographic community for my writing, marketing and social media ideas. I wanted to take the opportunity to share more of my photography abilities while participating in social media. This project is a perfect fit.

The search engine optimization for my blog and images is also beneficial. Although I’m posting to a blog, I’m also using the benefits of flickr.com to share my work.

After only five days I’ve already laid the foundation for a community  around the new photography blog. More people are visiting my flickr images and I’m amazed at the passion of the new audience.

I’m experimenting with different types of images and asking questions of the community. Not every image is perfect. In fact, the more flaws I point out the more constructive engagement I seem gain from the community.

I encourage you start a 365 project. It’s not that hard to fit in your workflow. You will improve or learn new skills, build a new audience, give yourself the opportunity to have fun with your craft and improve your visibility in the photography world. What’s not to like about that?

Rosh