Posts Tagged ‘search’

Real-time search ramps up

Wednesday, December 9th, 2009

Demand is growing for the most current information.  Old information is the stuff that was posted last week; timely information is what was posted just a few seconds ago. Internet developers are responding.

Twitter is one of the best locations on the Web to find current information and opinion about a topic.

Sites like Google depend on the expertise of the masses linking to quality information. Unfortunately, over time  some of the most linked information tends to be some of the oldest information.

How many times have you typed in search words only to link to something written in 2006?  That is the long tail at work.  It’s an important and powerful aspect of the Internet. But, it doesn’t always provide people with the most current news, facts or opinions.

The Microsoft search engine Bing has already stepped into the real-time search arena. In October it cut deals with social media Web sites such as Twitter.

Google has always been on board with presenting fresh search results, but with so many variables in their algorithm, it is time to cut to the chase.  Google has announced real-time search.  At the top of your Google results will be the latest tweets, updates, blog posts and news on your search topic. Finally.

What does this mean for you?

It is more important then ever to produce more content. If you wish to be noticed and share information in the public arena you need fresh content.  Tweeting, blogging and updating your status will become even more powerful and important to business because more traditional search users will be faced with social media results.

Rosh

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Applications I don’t like anymore

Saturday, October 10th, 2009

There are a number of applications that I thought I would like, that I started to like, but in the end decided were not for me.   The deciding factors quite often were layout or workflow.  I can adapt fairly well to new applications. Sometimes, though, it’s easier to use the old application. Others never worked well for me from the start. Here are a few of my experiences:

TweetDeck: It’s a great idea. But, it is a memory hog and always seems to take too much effort to open.  When it is open, TweetDeck dominates my work space, preventing me from doing the things I need to do.  The traditional Web application seems to fit my workflow much better.

* Feedly: (*update: check comments) This was a great recommendation from the New Media Photographer community.  It’s easy to use and  has a clean interface.  So, what is the problem?  I can’t search targeted feeds like I can with Google reader.  I depend on the ability to search specific feeds with targeted key words as part of my New Media Photographer research.  Feedly buries the blogs I really want to keep up with even if I don’t read them every day.

AdWords: I’ve mentioned this one a number of times over the last few weeks.  I’m growing more negative each day about this advertising platform, especially since they implemented the new rating system last year.  I was fine with traditional auction bidding.  It’s just getting too expensive for such poor results.

Facebook Advertising: Useless.

Cuil: I had hope for this one in the beginning.  The search engine actually offers results that favor my business.  Recently, I revisited Cuil. Its search results and the layout seem better, but it’s still confusing.  My biggest complaint? The search engine does a poor job of matching images with the search results.

Cooliris: I thought this was cool at first, but soon found myself very dizzy.  I’m also starting to think most applications made with Adobe Air are just too heavy.

Adobe Air: See TweetDeck and Cooliris.

Any application that schedules my Tweets: I thought such applications might be useful, but I realized they take the social out of social media. Although I don’t use them, I can still see the benefit of an occasional scheduled announcement.

Bing: I’m put off by how hard Microsoft has been buying Bing into our lives.  Even my new phone has Bing on it.  Is it a better application than Google? No.

Firefox: Maybe it’s how I have it set up.  I find it harder to bookmark and retrieve information.  I have to keep switching back to Safari. That’s sad.

What applications have you stopped using?

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New Media Photographer Podcast 69

Monday, October 5th, 2009

This week Rosh talks about new things you need to know and reflecting on the benefits of social media.

  • Time 30:00
  • Hosted by Rosh Sillars
  • This podcast is about social, digital and new media and how it relates to the photographer.
  • Topics on this week’s show: Social Media, Fuji 3D camera, Jason Z (repeat) on Digg.com, search, new things you should know, taking photos with my phone (not camera), Posterous.com , facebook, Twitter,  the benefits of social media, adwords, what works and what does not. Xtranormal.com, creating messages using animation, reflecting on social media, please for give the couple glitches – I just want to get this podcast released.
  • This week new media photographer – news headlines: Fuji 3D camera
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Is Facebook lite a Twitter killer?

Friday, September 11th, 2009

What do you think of Facebook lite?

Last night Facebook released the rumored Facebook lite. It’s a slimmed-down version of the main Facebook social media Web site.

Is it a Twitter killer?

I don’t think so. It’s a nice alternative for those who don’t like all that distracting stuff on the main site. Facebook is a closed community; Twitter is open to the world.

In my opinion, Facebook is where you keep up with family, friends and associates. Twitter is more media and information driven.

Will it make a difference? Only if the lite version becomes public and can be indexed by the search engines. If that happens then Facebook lite becomes a media stream.

Personally, I don’t want that to happen. I’m having too much fun sharing with family and catching up with old school friends.

Rosh

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Looking into the future

Tuesday, August 25th, 2009

Google added a key words forecasting element to Insights for Search, which is one of my favorite tools.

Insights for Search is used to discover Internet inquiry requests based on specific key words entered into Google’s search engine. The application allows you to view trends based on dates, region, or type of search. The site offers insight to related words that are relevant to your needs.

Sometimes a key word you think is well-suited to support your Web site is neither the best nor the most searched. Use Google’s data to follow the trends and see the up-and-coming key words that could be relevant to your Web site.

I used this new feature to learn that “photographer” as a key word is on a downward trend. However, “Photographer blog” — especially “wedding photographer blog” –is on a major upward trend. Google predicts these trends will continue for the next year.

How well  will this tool work for you? I can’t predict.

insightforecast

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