Posts Tagged ‘spam’

Are you collecting e-mails?

Friday, July 3rd, 2009

It is important to collect e-mails from people who like you and your work.  Collecting doesn’t mean you have to spam people, but a good list is very powerful in the development of your brand.

You should have an easy-to-find location where people can input their e-mail address in return for more information, newsletters, special offers or free product samples.

It’s also very important that you are honest with the people who have placed their trust in you.  Let them know how often they will receive information.  Let them know if you plan on sending special offers.  Let them know you will not share or sell their e-mail address.

Always follow the rules of the CAN-SPAM act.  Make sure that you give everyone an opportunity to opt out of your e-mail campaigns whether you are selling something or not.   If you have a large list, don’t use your personal e-mail to deliver them.  It can be very harmful if you are pegged as a spammer by a major e-mail service provider.  I highly recommend using a service.

Often people who share their e-mail with you are a part of your community. Taking actions that would turn them off can be very damaging.  Take a moment to review your Web site and ask yourself if you are missing a great opportunity.

Rosh

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Did you forget about e-mail?

Tuesday, April 21st, 2009

email

E-mail is still one of the most powerful methods of communication, business development and marketing. Many estimate e-mail is second only to search traffic. Are you using it effectively?

Even with all the new methods of communication developing, e-mail is still the most universal. But, without a conscious, productive approach to e-mail, you could be missing out on relationships and opportunities.

First, don’t send spam (unsolicited e-mail) to people you don’t know. It is especially important not to do it from your personal account. Your account could be blocked from important networks. For example, if Comcast flags your e-mail as spam you may not be able to communicate with associates, friends and family on their system. Use a service such as Vertical Response, Icontact or Constant Contact to deliver bulk e-mails.

Use descriptive headlines in the subject line of your e-mails. Make it easy for people to know why you are contacting them. Good headlines improve e-mail open rates. Don’t leave subject lines blank.

When you receive an important e-mail, acknowledge it. It’s amazing how many bad situations develop every day because the sender thought the receiver received an e-mail, when they did not.  When sending important information, it is acceptable to ask for confirmation.

Check spelling and grammar. And — OMG — stop using text speak in professional e-mails.

Avoid using Web-based e-mail systems such as Gmail, Hotmail, or Yahoo for business. It looks very unprofessional. Stay away from unprofessional e-mail names, such as SexGoddess09.

Streamline your e-mail. Make sure your e-mail goes to one location. This includes old e-mails. Forward each address to a central location and make sure the return address is your professional address.

I’ve needlessly confused many people through the years. It was not uncommon for my clients to have multiple e-mails listed for me. I would have different e-mails for home, studio and the road. Big mistake.

Now I have the easiest e-mail in the world. If you know my name you know my email. It’s rosh@ rosh.com. Everyone sends to and receives messages from that address, although my central location is based with my local cable company. It’s worth getting all e-mails under control to create the easiest system possible.

Use signatures in your e-mail. It’s one of the best marketing practices available to you and a great convenience to your friends and associates. Share your e-mail address, phone numbers, Web sites and social media locations.

Keep e-mail messages short and the design simple. Remember many people are viewing e-mail on smart phones.

Remember people generally don’t consider forwarded jokes and trivial information as communication.

Finally, purchase or develop an archive system for your e-mails.

What would you add to this list?

Rosh

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Promoting your web site with comments: should you?

Tuesday, September 9th, 2008

I recently had an issue with another blogger about my one of my comments.  I made a quick but relevant comment on his blog, which I really enjoy.  The host of the blog took exception to my comment and accused me of being a spammer.

I must concede that I had a few red flags in my post.  First, at the end of my post, I said, “thanks for sharing.”  If you have a blog, you know that many of the spam posts say, “thanks for sharing”.  My bad.   Second, as you may know, I often place http://www.newmediaphotographer.com under my name.   Three, having a short post with the elements above is a clear strikeout.

In my defense, I’ve been commenting and an active participant on this blog for a while.  I am mindful of the quality of my comments, especially when commenting on a new blog and using the newmediaphotographer link signature.

The blogger and I exchanged a few emails on the topic and all is well.

But, this situation brought up an interesting point.  What is the etiquette for commenting on a blog? 

I’ve inquired with other bloggers, read a number of posts on the topic, and have found as many points of view as there are blogs. 

My point is that blogging is about sharing information via the Internet. The foundation of the Internet is linking between pages.  Blog comments need to be sincere and related to the post topic. 

This is my definition of a spam comment: One that contains generic information, or a response or statements containing a link leading to an unrelated product, service, blog or web site.

As a photographer, artist, blogger or business owner,  a link to your portfolio, blog, Flickr page, web site or biography adds relevance and depth to who you are as a commenter and member of a blog’s community.  A link on the page is an invitation to readers to learn more about you.  This should be encouraged, not frowned upon.

A number of bloggers feel that such a link has elements of spam and a number of blogs have software running that will block and mark comments as spam that contain links.

I also run anti-spam software. But, in my opinion, link-blocking software, editing and moderating is “un-internet” and are counter to what the web is all about.  Yes, it is important be concerned about the integrity of your blog.   But, to not allow guests and community members to share personal and relevant links is extremely selfish.

It is true that often a link is attached to the commentor’s name within the title of the comment post.  But, knowing there may be a link attached to a name does not invite the reader to explore more about a commenter.   If you know anything about web site design, you understand that it is important to make the layout simple, easy, obvious and inviting. 

By placing my web site or blog link below my name I am inviting interested community members to learn more about me and visit my blog.  If you don’t invite people they will generally not take the initiative, even if all they have to do is move the cursor back to the top of the comment. That is still too much work.

Normally, I might receive five, ten, twenty referrals from a post if I place my blog address under my name.  The more relevant and interesting my comments, the more traffic.  That sounds fair to me.

I tried some tests on a few blogs where I frequently post comments.  In some of my comments I just placed my name. Within others I left my name and new media photographer (no link). I also put new media photographer rather than my name, in some cases, in the standard blog link.  All the posts had what I considered to be good comments that would normally generate traffic.  In the end all the posts offered the same result.  No traffic. 

I’m sure if I offered extreme views and controversy I might get some traffic.  But, those types of posts wouldn’t normally be authentic coming from me.  I just want to be a part of my favorite blog communities and offer quality responses, information and commentary.

Yes, we want people to visit our blogs and web sites.  If quality comments are offered within the blogosphere, we should also be rewarded with traffic. If our sites offer good content we will be rewarded with subscribers. 

What do you think?