While sharing a few ideas with a friend on Wednesday, I mentioned that I had a number of secret weapons in my photography business. They really are not that secret because I talk and write about them too much. In case you haven’t read every post, comment, tweet or speech I’ve written. I thought I would share a few with you today:

1. Canon 135 2.8 portrait lens. This is my favorite lens for portraits and events — especially events. It is not heavy. I can work in stealth mode and capture moments from a reasonable distance.
2. RSS feeds. I’ve absorbed a ton of information through the feeds.
3. Podcasts. Like RSS feeds, podcasts offer an incredible amount of information that is available when you are. I often listen while processing photographs.
4. Shooting RAW. I don’t shoot RAW all the time, but when it’s important, it’s RAW. I also like to open Jpegs in RAW through Photoshop when I have a lot of work to do on an image. It makes a difference.
5. WordPress — it has all the elements I need for my Web sites and it’s very SEO friendly.
6. Tokina. My 12-22 Tokina lens is one of the sharpest I’ve ever had.
7. 4 x 6 photo cards. People really don’t know what you do until you show them. I’ve built my photography business with these cards.

These are just a few of my favorite secret weapons. If I shared any more, I’d have to attach a virus to this post.

What secret weapons are you willing to share?

Rosh