Posts Tagged ‘United States’

Enough with average!

Friday, February 19th, 2010

When I started my photography career, you couldn’t tell my advertising brand from the bankers down the street. I was conservative and full of corporate speak.  I even wore a suit.

It is true that wearing a suit helped me stand out;  people remembered me as the photographer in a suit. It was good for corporate clients. My photo friends generally laughed at me, since being a photographer means you don’t have to wear a suit.

Nonetheless, I made my mark.  The suit worked.  The corporate speak and the good photography helped me build a profitable business. Today, the suit still might work, but the photography must be incredible and the corporate speak will not get anyone’s attention.

Photographers today must go beyond producing work that is merely in focus, well-composed and nicely-lighted. Photography and portfolios must be extraordinary.  A photographer must take risks and show off the results.

Throw out the boring corporate speak.

Letting everyone know what great service you offer is a waste of time.  A service reputation is earned and only can be shared by satisfied customers. If you have to promote yourself as a people person, you are not one.  No one cares how long you’ve been in business.  If you are young, make sure it doesn’t look like you have only been in business for three years. If you are a veteran, your portfolio can’t say you’ve been in the business for 20 years.

Ultimately, photo buyers care about the photographer’s ability to make them look good.  They want to look good to their clients.  Once you earn trust and build a quality relationship, they will keep them coming back.

Playing it safe is a big risk. Not taking chances or making a loud statement will deny you a profitable career in photography.

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Do you know dpBestflow?

Sunday, December 6th, 2009

The American Society of Media Photographers (ASMP),  fully funded by a grant from the  Library of Congress, has created a Web site every photographer should have bookmarked:  www.dpbestflow.org

If you have questions about digital photography best practices, creating a quality photographic workflow for your hobby or business, chances are this Web site will have the answers.

The project took about two years (based on when the grant money was awarded) and was released in November 2009.

The site is the result of work done by a large number of  dedicated people and contributors. At its core are ASMP President Richard Kelly and Peter Krogh, author of  The DAM Book.

The site is easy to navigate and answers your technical questions about such things as digital cameras, computers for photographers, file storage, delivery and back up. I’ve observed a lot of positive responses from photographers using and discovering this site for the first time.  Many photographers have asked why such a great resource wasn’t available sooner.

The site is a work in progress as technology continues to change at an extremely fast rate.  Members of the team are traveling the country sharing the valuable information.  I would recommend checking out the seminars listings for a presentation near you.

If you don’t know what pixel editing is and why it might be destructive, or the recommended best practices for archiving your digital images, or how to register your copyright , then you need to go to  www.dpbestflow.com.

Rosh

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Keeping photography business expenses low

Friday, June 5th, 2009

Wednesday night I asked people on Twitter for some blog post ideas. @cophotog suggested offering ideas on saving money for your business. Not a bad idea at all.

If I were going to give advice to a photographer just getting started in the business, I’d recommend being as professional as possible and keeping overhead low.

Here are a few other ideas:

If you wish to purchase a camera, I believe both Nikon and Canon have excellent options. I would recommend purchasing a new but previous-generation camera. This will save you money. My June 2009 recommendation is for the Canon 40D, which is listed new at B&H for about $890. The current Canon 50D is selling for $1,200.

Purchase the best lenses, new or used, that you can afford. Test any lens you consider purchasing. Don’t forget some of the off-brands. I’ve had amazing results. I will not recommend any specific brands. In my experience, it all depends on the lens. This includes the name brands, too.

Another option is to rent your equipment. Many professionals rent from places like Calumet for their entire careers. The advantages: the photographer always has the latest equipment and the costs are figured into the  photography estimates. This is something many photographers fail to do when they purchase their equipment.

Lighting: I believe the best value on the market is Paul Buff’s lighting products, particularly the Alien Bee.

Consider developing relationships with local studios. Many studios are available for rent when they are not being used by the principal photographers — which might be the case more often with the current economy.

Computers: I’m a Mac guy. I’m sure you could find cheaper PC-based systems, but I would defer that conversation to PC enthusiasts. My recommendation for the best-bang-for-your-buck Mac is an iMac, which starts at  $1,200. This, of course, does not include all the best software, such as  Adobe Photoshop and Adobe Lightroom. Both are standards in the industry.

An even better solution for the thrifty photographer would be to negotiate computer use for your studio shoots, if it is not already included in the rental rate.

If you need image handling software, Graphic Converter is a good option. It’s not Photoshop, but it is a powerful tool. You can always go online and process your images using Photoshop express, among others. This is not, in my opinion, the best editing solution for events or large numbers of images.

For image delivery, client editing, and display you can create a PhotoShelter account for about $30 a month. This is definitely worth checking out.

A personal Web site is mandatory. I would recommend GoDaddy.com. For $11 a domain and $60 a year hosting, you will have  a full-service Web site, assuming you set it up yourself. There are a number of Web-hosting sites and many great deals available. If you are looking for free options  WordPress.com or Blogger.com will host a sub domain blog at no charge. You also can set up your blog to work as a static Web site if you desire.

A number of Web-hosting services offer a free option, but there are often limitations or catches. Since the offers are changing all the time, you might get lucky.

For phone service you could use an Internet service such as Skype. Skype-to-Skype service is free, but for $2.95 a month you can call anywhere in the United States. Additional services such as a personal phone number and international plans are also very reasonable.

There are a number of free fax and voice mail answering services available online. I use K7.net for the New Media Photographer podcast call-in line.

Google offers a powerful suite of tools too numerous to list here, but, if you are not taking advantage of at least some of the tools Google has to offer you are doing your business a disservice.

Below is a list of mostly free services worth consideration:

http://www.mint.com Very cool free money management system

http://www.siwapp.org Free invoicing system

http://www.big4books.com Free accounting software

http://www.couponshouse.com Online coupons

http://www.pandora.com Your personal radio station

http://drop.io Online presentation tool

http://www.modelmayhem.com Good place to find models and related support

http://www.ted.com Best makes-you-think videos on the Web 

http://www.goalkeeper.rs Advanced project management and collaboration

http://www.evernote.com Capture and save important information

http://www.evite.com Send free invitations via the Internet

http://www.scribd.com free books and eBooks on all topics

http://www.craigslist.com cheap everything

http://www.basecamphq.com -  Valuable collaboration tools

http://www.phplist.com Mailing list management

https://www.backblaze.com Computer backup

http://www.ebay.com Don’t forget about eBay.

There is a Web full of solutions for business.  What would you recommend?

 

Rosh

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New Media Photographer podcast #40

Monday, March 16th, 2009

This week Rosh shares a few ideas about “You” marketing and” Them” marketing.  He also talks about how you can be an expert in anything.

  • New Media Photographer Podcast #40
  • Time 20:00
  • Hosted by Rosh Sillars
  • This podcast is about social, digital and new media and how it relates to the photographer. 
  • Topics on this week’s show:  The new facebook fan pages, You marketing and them marketing, marketing ideas, why business should use quality photography, The internet story for the photographer, SEO (Search Engine Optimization), RSS and how to become an expert.  I’m opening up more opportunities for speaking. The first chapter from each organization (non-profit) to call on me to speak – expenses only.
  • Audio Comment from Jason Zimmerman – of  the web mix   Facebook
  • New Media Photographer Flickr Group
  • New Media Photographer Twitter   @newmediaphoto
  • Comment line 206 202 3568
  • Email New Media Photographer
  • New Media Photographer
  • Rosh Sillars Photography Portfolios
  • The Rosh Group, Inc.
  • Prosperous Artists
  • Tags: New Media, Digital Media, Social Media, Photography, Photographer, Photography marketing, Business of photography
  • Do  you have a recommendation for the new media photographer award? email

 

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Camera Phone Predator Alert Act

Tuesday, January 27th, 2009

Recently, Congress proposed the Camera Phone Predator Alert Act (H.R. 414).  The idea behind it is to protect Americans from unscrupulous people with camera phones.  Technology has made it easier for cell phone users to take indecent images and steal private information without the subject knowing. To help curb this problem, the proposed legislation would require phones containing a digital camera to make a sound when a photograph is taken.

    (a) Requirement- Beginning 1 year after the date of enactment of this Act, any mobile phone containing a digital camera that is manufactured for sale in the United States shall sound a tone or other sound audible within a reasonable radius of the phone whenever a photograph is taken with the camera in such phone. A mobile phone manufactured after such date shall not be equipped with a means of disabling or silencing such tone or sound.
    (b) Enforcement by Consumer Product Safety Commission- The requirement in subsection (a) shall be treated as a consumer product safety standard promulgated by the Consumer Product Safety Commission under section 7 of the Consumer Product Safety Act (15 U.S.C. 2056). A violation of subsection (a) shall be enforced by the Commission under section 19 of such Act (15 U.S.C. 2068).

Identity theft is a real issue and needs to be addressed.  Installing noise makers on camera phones will not solve the problem. I don’t see a problem with this as a partial solution.  But the law will not prevent people from taking pictures.

Laws  restricting photography are always my biggest concern. This bill only applies to cell phones.   Is this a dumb bill? Would it be effective? Or, is it just a waste of  government time and our money?

What is your opinion?

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