Video is an important part of the Web experience and continues to play a stronger role in marketing and building trust.

I look for video when I want to know a little more about a person, or details about software, or to better understand a complicated subject. An embedded video on a Web site gives me confidence in the product or service. If I don’t see a video, I’ll look for the answer on YouTube.

Every photographer needs to learn how to use video well in order to earn additional income. Our cameras offer some of the highest-quality video around, perhaps even equaling or surpassing traditional video cameras, and we need to take advantage of it.

Use video for testimonials. Companies understand that testimonials are gold.  Written quotes are OK, but video testimonials show the non-verbal communication people require to build trust.

Use video for documentation. Video is an excellent tool for capturing imagery and sound for historical purposes, for charting progression of a project or for comparison purposes.

Use video for how-to demonstrations, which are quickly becoming mandatory on the Web.  If a client offers a new product or service, recommend they create a quality demonstration video for their Web site.  Online video is low-cost quality customer service.  Use video to answer common questions or the best use of new products.  Happy customers refer new businesses.  The more information they have at their fingertips, the greater the chance of earning referrals.

In what ways can you benefit your clients using video?

Rosh