Posts Tagged ‘World Wide Web’

What is the best social media Web site?

Wednesday, December 2nd, 2009

What is the best social media site on the Internet? It’s simple: the one where your target market hangs out.

Your target market isn’t as narrowly defined as those to whom you want to sell something. Expand it to include those with whom you’d like to network, develop a friendship, or even date.

For most business people, it is important to think clearly about whom you’re trying to attract.  Are you looking for people to sell to directly? If this is the case, then direct marketing or advertising might be a better option than social media.

When it comes to social networking, think about the people who have traditionally offered the best referrals.  For example, wedding planners may be a good referral source for wedding photographers. Accountants can be an excellent source of referrals for financial planners.

Sometimes a business owner can be a little more direct. Commercial photographers might consider targeting designers. But, no matter the target, the key is to be a resource who gives and engages as much as possible and avoids acting like a salesperson.

So, if you are trying to connect with teens or musicians, then the best social media Web site on the Internet is MySpace. Twitter is the best if you enjoy sharing information, original thoughts and links to resources that your target market desires. If you are looking for professionals just a few soft introductions away from you, then maybe the best place is LinkedIn. Your target market may be on a forum.  There are thousands of forums on the Internet where people socialize, talk shop and develop professional networks.

Maybe the best site with enough functionality and valuable information that your target needs or desires doesn’t exist yet.  If this is the case, maybe your next step is to create the best social media site on the Internet.

Rosh

Reblog this post [with Zemanta]

Facebook for photographers

Thursday, November 19th, 2009

Facebook is your personal Internet address; are you home?

Not everyone needs a Web site or a blog, but everyone should have a home address on the Internet.  Facebook has exploded over the last few years as the location of choice.

I believe it’s important to think of Facebook as your home address and act accordingly.  Facebook is a place to keep up with friends, family and associates.  Invite anyone you would like to keep up with, enjoy having over for tea or to your office for good conversation.

It is true that some people abuse their guests with quick pitches and multi-level marketing opportunities. Just like the offline world, people with poor taste and timing often find themselves lonely.

You don’t have to open your door to everyone.  Set the ground rules in your profile. My Facebook home is wide open to my community with the condition that community members understand that this where I share a lot of personal thoughts. I talk about my family, share photographs, talk a little politics and share career news.  If members are more interested in a business relationship I suggest Linkedin or Twitter for New Media Photographer content.

Is Facebook a waste of Time?

Yes, if you respond to every status update, share every detail of your day or play the time-consuming games such as Farmville or Mafia Wars.  Facebook can take just a few moments of your day with a few status updates. With a quick scan of recent friend activity you may take an extra five minutes to respond to the most interesting news, comments, photos, videos or links.

No social media site needs to dominate your days.  Set personal rules and follow them.

Pages vs. Groups

Technically you should have only one Facebook account.  Business owners like to have a Facebook presence for their companies.  Fortunately, Facebook offers two options.

When it comes to promoting brands, companies and personalities,  a Facebook page is the way to go.  First, there is no limit on the number of fans you can have.  The walls come down for pages and they are open for indexing by search engines.

Every time you post to your page it is displayed on your followers’ pages.  So, if you have 1,000 fans, your announcements are distributed to a 1,000 Facebook pages.

Facebook groups are good for organizations, clubs and special projects. They offer unique setup and administrator controls.  Like the standard Facebook page, a group is a closed community.  In my opinion, the No. 1 advantage of a Facebook group is the fact that the administrator can send an e-mail to each of the group members. But,  unlike pages, the distribution is limited to 5,000 members.

Is Facebook effective?

If you are looking to connect with family and friends, Facebook is a great place to hang out.  Many of my connections are people I’ve lost touch with in the last 20 years.  So, I don’t find it necessary to communicate every day.  If they’ve waited this long, a couple days without an update will not hurt anyone.

If you plan on using Facebook to combine personal and business life or to drive traffic to your Web sites, I would recommend submitting more updates to keep the signal to noise ratio down.  It’s important to avoid having most of your status updates look like sales pitches.

I believe the standard Facebook site is more effective for retail photographers.  Encouraging high school seniors, engaged couples and families to connect with you can be very effective for following up and offering new opportunities.

Although standard Facebook accounts can work for commercial photographers, my recommendation would be to focus on developing an effective Facebook page.

I know a number of photographers who are using Facebook effectively. Take advantage of the photo tagging options; it can be an effective tool in driving traffic to your Facebook address.  It is highly recommended to have a plan and a set of personal guidelines on how you use this social media platform.

Remember, Facebook is your home address on the Net and it may be a while before it will be time to move. Use this valuable real estate wisely.

Rosh

Reblog this post [with Zemanta]

Giving up the Web site

Tuesday, November 10th, 2009

Is it time to give up the standard Web site?  Is the online brochure a thing of the past?

In the age of social media, the brochure is still important. But static Web pages should only be a part of your Web site.  The law of Google requires regularly updated relevant content and lots of quality inbound links.  Search engine optimization, if it hasn’t already, ultimately will become the most important form of advertising — besides word of mouth — for every photographer.

Quality inbound links need to be earned;  Web site content must be updated to attract the attention of current search engine algorithms. More importantly people will not return to a Web site without the promise of future quality content.  People will not link to a sales pitch.

The standard Web site becomes forgotten and stale quickly.  A blog platform such as WordPress easily allows for the addition of new content  on a regular basis.  This is required in our new interactive online networking world.

I’ve replaced most of my Web sites with the WordPress platform. It makes the sites more social media friendly.  I use plugins that encourage people to post my content to Facebook and to tweet my photographs and writings.

One nice element of the blog platform is the RSS (Real Simple Syndication) feed.  RSS allows clients and prospects to subscribe, free of charge, to your updated information.  This helps to keep you fresh in the mind of prospects who care about your products or services.

If you use a true social media platform, your prospects will have multiple ways to comment, contact you or your staff.  The ability to build quality relationships encourages confidence and loyalty.  Static Web sites only offer information in one direction.

I still have a brochure component to my sites.  It always will be important to ask for the sale.  Many people will not buy unless you ask them, but few people like a sales pitch.  People want to be educated or entertained.  If they wish for more sales information, a brochure section should be provided with a strong call to action.

The days are numbered for the average, non-interactive Web site. Online customers and prospects will require a real relationship to do business. Technology has allowed people more free time and connectivity. The result is more of your time is required to build relationships.

Rosh

Reblog this post [with Zemanta]

Google Wave for photographers

Sunday, October 25th, 2009

Is Google Wave going to benefit photographers?

It was about 30 years ago the personal computer was introduced to the average home. They were very cool for the few that cared.  I recall writing a funny little quiz program on our shiny new Apple IIe to entertain my parents. I also remember clearly that many people weren’t sure what to do with this promising new home appliance.

I remember one family member suggesting we put our recipes on the computer, but wasn’t quite sure what else we could do with it.

About 12 years later the World Wide Web came along and people asked: Why bother? They said we can read a books, check the Yellow Pages or make a phone call for the same information.  It’s just a fad.  When Twitter debuted in 2006, people thought it was just as stupid.

This month many of us are scratching our heads once again with Google Wave.  Is it for chatting? Is it an over-the-top wiki?Or, is it a powerful, e-mail-killing, collaborative tool?

Can we actually do without e-mail?  Ask a teenager for the answer.

Google wave

Google Wave is a real-time application using many of the skills we learned in social media.  On Wave you can chat, collaborate, create polls, share photos and play games in real time.  It’s nice that you can compile your project information in a single wave (think of a wave as a collaborative or interactive document). Participants may be added at a later time. They then can catch up by looking back in time and even responding to past blips (comments).

For photographers, Google Wave will be many things.  Thanks to Twitter and Internet advertising we’ve learned how to develop information and media streams without having to read every word, line or post.

Photographers already are developing informative waves focusing on various topics. I have to give credit to David Sanger for the first successful public photography wave. Some waves are purely for sharing images. The New Media Photographer wave is about photography, social media and Google Wave.  It’s a public wave for photographers to test and receive feedback.

Unfortunately, once a wave hits about 300 blips it really slows down. Wave is only released in preview or beta format; the bugs are being worked out.  I would assume that a majority of waves will be private, designed for smaller groups and rather short. But, if waves are to become popular public entities, speed will have to be addressed.

Here are a few helpful things I’ve discovered in my early days of exploration that are worth sharing.  First, watch the available videos. (I’ve also posted below a good features video from Google.) Remember, we are all trying to figure out Google Wave; it’s not running perfectly at this point, not all features are engaged and much more is to come.

You must have an invite from Google to join a wave. Many people have been sending me their gmail address to join our wave, but a majority don’t have an account yet.

If you wish to make your wave public,  you need to add public@a.gwave.com to your contacts and add that public@a.gwave.com to your wave.  Your wave will then be searchable by other users within Google Wave and may join your wave without being added by you.

How do you search for waves?  You need to type with:public in the search box and all the public waves will be displayed.  Without it, it will only search your waves.  You can then refine your search with:public photography or with:public Nikon for example.

Wave has a chat client, too. It’s called pinging and works just like a large wave, but in a traditionally smaller window designed for fewer people.

If you wish to upload your photographs to a wave, you must have gears installed, unless you are using Chrome.  You can’t use gears on Safari or Internet explorer.  Currently, we’ve only used Firefox and Chrome browsers with success.  Chrome seems to be the least troublesome.

So far, I see people using waves like forums, wikis and chat clients. Others are taking advantage of the extensions, conducting polls or playing games of Sudoku.

Every time you click on a wave you automatically become a member.  Plus, if you are in someone’s contacts, they  can automatically add you.  The number of waves added over a week for active users can be overwhelming.  Make sure you take advantage of the folders to organize your waves.

Better organization methods will have to be developed in the future.

Being from Detroit, the word Edsel does pop into my head once in a while. I still have questions and discoveries to make about this. We all do.  Even the developers of Wave haven’t thought of all the uses.  Very smart people will start adapting this technology and developing applications that will amaze us. I have confidence.

As a photographer, I can easily see how I could use this technology to manage jobs, collaborate with clients and associates.

My biggest criticism is of  the reviewers talking about how Google and supporters have over-hyped this service. My answer to that: It’s the technology, stupid.

We are applying applications and practices to a technology we don’t fully understand.

This is the same mindset that thought Twitter was stupid while trying to use it for chat among their closest friends. This is the mindset that thought blogging was just about telling the world what you had for lunch, multi-level marketers thinking social media was the answer to their prayers, and early personal computer owners looking at their electronic boxes as  $1,000 appliances designed to store  cookie recipes

We don’t know what we don’t know.  The best applications and interface for this technology are still to come. It may not even come from Google.

For now test, explore and discover new ways to adapt a powerful technology.  If that is not for you, just wait for Oprah. She will let you know when it’s safe to get on board.

Rosh

Thank you to Harjit Dhaliwal (@Hoorge) and Adam Phillips for their help writing this article.

Google Wave features video

Reblog this post [with Zemanta]

Welcome to FaceFeed?

Tuesday, August 11th, 2009

Facebook agreed to acquire FriendFeed yesterday.  This is one more step in the race to create the ultimate social media portal. There are so many options online. One or two will eventually become the standards.

The Big Three right now are  Linkedin, Facebook and Twitter.  Twitter is the newest and the biggest game changer. Tweeters are the most informed people on the Web. Both Facebook and Linkedin have improved their status update systems as a result of the popularity of Twitter.

Now that Facebook has acquired the extreme information overload version of Twitter known as FriendFeed, it is opening up opportunities to infuse updated information from the outside world within its traditionally walled-off community.

It would be good for photographers to watch how Facebook applies the real-time FriendFeed applications to Facebook.  It may open some doors offering more influence and public relations to a larger audience within the growing Facebook community.

Rosh

Reblog this post [with Zemanta]