Posts Tagged ‘yahoo’

New Media Photographer Podcast 61

Monday, August 10th, 2009

New media photographer show notes:

This week – Rosh Rants!

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Ten years too late

Wednesday, July 29th, 2009

Yahoo! launched its new front page about a week ago.  It’s clean, it integrates social media, and it offers local news on the front page. This is a great deal for local print media; unfortunately, it is 10 years too late.

Yahoo has enough issues of its own. They have made a lot of bad moves over the last few years. But, the addition of local news as part of the front page news stream is something I believe viewers will appreciate. It should have been there a long time ago.

Local news and advertising have become a focus again over the last few years. Google finally jumped into the local news game in February 2008.  Although I’m sure it’s easily accessible, I don’t believe I’ve actually looked at their  news offerings. But, it has been hard to miss their aggressive efforts to display local searches in the last year.

In the social media realm, Facebook has been very successful with its local focus,  earning a majority of its revenue from local advertising.

Yahoo has been working on the process of developing local news for years.  They started testing as early as 2004 with limited sources.  In 2006 they softly launched their local news and have continued to develop more sources since then. But the main focus has been national news. This is what has finally changed.

I’m excited to see the connections on Yahoo. Especially since I’ve worked at a few of the smaller daily newspapers that the Yahoo aggregator is now sourcing. It should be a real traffic driver for local media and added support for generating loyal yahoo.com viewers.

This alliance and prominent display of smaller local newspapers should have happened years ago when both Yahoo and the local print media had some strength left in them.   Local news aggregation is the starting point in a long process.  At this point I have to ask: Do Yahoo and local print have enough time to develop the relationship?  Is it too late to forge this new alliance toward new levels of necessary innovation and success?

I don’t know how this recent relationship developed. I do know that local newsprint media would have never bought into this idea a decade ago. Newspapers would have considered it a loss to share local content. If Yahoo had streamed local feeds to their front page,  the papers would have sued rather than celebrate the additional traffic directed to their Web sites.

Newspapers have traditionally devalued the Web.  They gave away advertising space for pennies if advertisers chose their medium of delivery.  The world continued to change and newsprint had no realistic plan.

I checked the unique visitors to the Web sites of the newspapers mentioned above.  They received two to three times the Web traffic each month compared to their print circulation.  Why can’t they monetize that?

Now that local media seem to have their heads out of the sand, can they make more deals with traffic-driving Web sites? Will they take advantage of the new traffic coming from Yahoo? Can sites such as Yahoo build more quality relationships with local media that would build loyalty?

Does anyone care anymore?

Rosh

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189 business building ideas for photographers

Thursday, April 9th, 2009

Here is a starting list of 189 business-building ideas for photographers:

1) Join a professional organization. APA, ASMP, PPA

2) Start a photo blog.

3) Consider using per-image pricing.

4) Read John Harrington’s book:  Best Business Practices for Photographers. (not a NMP affiliate)

5) Define your target market.

6) Use Google reader to follow blogs of interest.

7) Develop your professional story.

8 ) Join your local chamber of commerce.

9) Comment on other blogs.

10) Enter photo contests.

11) Read the DAM Book by Peter Krogh.

12) Find a new photographer on the Web who inspires you.

13) Create a Facebook fan page for your photography business.

14) Attend a photography seminar.

15) Learn search engine optimization.

16) Take a successful photographer to lunch.

17) Open a Linkedin account.

18) Exchange links with other photographers.

19) Host an evening event for your clients.

20) Open a Flickr account.

21) Build a community around your work and Web site.

22) Keep an updated e-mail list of your clients.

23) Open an e-mail marketing account such as constant contact, vertical response, Icontact.

24) Create a vanity search (or Google yourself) regularly.

25) Send a press release to local media. (Save this for the important events.)

26) Rewrite your business plan.

27) Set up a Google alerts account.

28) Sign up for a meetup.com account for local event networking.

29) Take a successful business person to lunch and ask questions.

30) Read any book by Seth Godin. I recommend “Purple Cow.”

31) Make sure you have an e-mail signature.

32)  Visit a new town to take photographs and meet people.

33) Champion other photographers.

34) Be a mentor.

35) Volunteer your services to a worthy charity.

36) Make a 4×6 portfolio card to hand out at events.

37) Speak to local groups about photography.

40) Start a newsletter.

41) Focus on a new target market.

42) Explain to a friend why you are different.

43) Rewrite and improve you contracts and paperwork.

44) Face your biggest fear.

45) Create a plan to eliminate your debt.

46) Return all e-mails with 24 hours — if not faster.

47) Return all phone calls within four hours.

48) Place an opt-in e-mail request on your Web site’s front page.

49) Write an article about your photography style or tips.

50) Create a photo book to give to clients and friends.

51) Create an e-commerce photo gallery or stock site for your work.

52) Call 10 new prospects today for a portfolio showing.

53) Create a one-year marketing plan.

54) Learn a new Adobe Photoshop technique.

55) Upload a video about your photography to YouTube.

56) Create a new logo.

57) Define what success means to you.

58) Create a unique background for portraits.

59) Listen to photography podcasts.

60) Introduce yourself to local equipment representatives.  (Canon or Nikon, for example)

61) Develop relationships with photography bloggers.

62) Write a white paper on your photography techniques.

63) Go through all of business cards at the bottom of your desk drawer.

64) Create an online survey.

65) Call customers who didn’t buy and ask why (check your ego).

66) Create a name for your style of photography.

67) Create an affiliate program for your products.

68) Ask three friends to navigate your web site and report back.

69) Create a unique prop for your studio.

70) Find a good accountant.

71) Create a helpful non-photography Web site for your target market.

72) Increase your rates.

73) Create a list of 20 new target prospects.

74) Partner with companies serving the same target market.

75) Create an AdWords account.

76) Expore insights for search.

77) Train your own representative.

78) Send thank you cards after every shoot.

79) Ask current clients for referrals.

80) Create a risk-reversal proposition. (Put the risk on you, not the customer.)

81) Learn to golf.

82) Examine your usage and licensing guidlines.

83) Create and print a price list for reference.

84) Create a Friend Feed account.

85) Test, test, test (everything)

86) Create a memory hook. (a phrase that helps people remember you)

87) Sponsor a local sports team.

88) Network with photographers specializing in different areas of photography.

89) Teach five friends how to refer you.

90) Calculate how much it costs per day/month/year for you to stay in business.

91) Set 10 goals.

92) Ask a photographer you respect to review your portfolio.

93) Exercise for more energy.

94) Learn to say no to bad deals.

95) Make it easier to do business.

96) Review your communication systems. (Is there a better way to communicate?)

97) Follow up with lost or former clients.

98) Have a studio reopening party.

99) Make sure all digital files are backed up and easily accessible.

100) Fire bad clients.

101) Follow successful people on Twitter.

102) Offer a referral fee.

103) Attach a portfolio link to all image review Web sites.

104) Submit your Web site to photographer directories.

105) Ask for client testimonials.

106) Create a poster for clients to display.

107) Sponsor a client event.

108) Answer photography questions on Yahoo! Answers.

109) Research prospects who have great photography.

110) Research prospects with bad photography.

111) Write an article for a trade publication.

112)  Write an e-book.

113) Join ifreelance or Elance to find new opportunities.

114) Create unique promotional items with your printed logo.

115) Trade services with select prospects.

116) Rewrite your biography. Make it interesting (and truthful).

117) Ask to be a guest blogger.

118) Invite guest blogger to your blog.

119) Create a voiceover slide show of your work.

120) Get a StumbleUpon account to share content.

121) Read “The Tipping Point” by Malcolm Gladwell.

122) Teach an adult education class. (develop name recognition)

123) Publish a book through LULU.com.

124) Make sure your Web site’s “about” page is full of quality information about you.

125) Use Website grader to make sure your site is of quality in Google’s eyes.

126) Define and focus on attracting your ultimate job.

127) Take a second look at all the business tools Google has to offer and apply them to your business needs.

128) Investigate the business-building options Paypal has to offer. (more than you think)

129) Discover project management systems like Basecamp.

130) Track your time spent on tasks.

131) Create Photoshop actions to save time.

132) Create a list of policies that benefit your customers.

133) Call your competitors to keep tabs on pricing.

134) Ask your customers to be honest about your service and how you can improve.

135) Wear a name badge at every event.

136) Attend a Tweetup.

137) Print custom CD/DVDs with your logo for final image delivery. (looks more professional)

138) Open a PhotoShelter account.

139) Conduct a survey about your industry.

140) Develop a new benefit for customers using quality photography.

141) Understand why people are fans of your competitors.

142) Don’t try to pass a card to everyone at an event. Build quality relationships with a few people.

143) Dress appropriately.

144) Look at your prospect’s Web site before you call for an appointment or bid on a project.

145) Test e-mail headlines.

146) Make eye contact.

147) If you are shy, bring a guest with you to events.

148) Always stand in a “V”  so others feel welcome into your conversation.

149) Introduce people. (even if you just met them)

150) Send a follow-up letter or e-mail to every business card you receive.

151) Don’t shy away from talking to insurance sales, financial people or real estate agents at events. They talk to new people and businesses every day.

152) Set up a booth at a trade show.

153) Spend an entire event looking for referrals for your networking partners.

154) Ask friends, clients and associates the powerful question: “Who do you know?”

155) Send clients cards on their birthdays.

156) Write testimonials for your best customers.

157) Write testimonials for your best vendors.

158) Give framed photographs to your favorite clients.

160) Ask to speak to your client’s staff. (group learn and share)

161) Create a contest and give away something cool.

162) Review your budget.

163) Replace beat-up photography accessories. (makes you look more professional)

164) Get a toll-free number.

165) Hire a live, personal answering service.

166) Package your services with networking partners.

167) Join a local BNI Group.

168) Create a “vCard” and share it — often.

169) Create and review your model and property releases and keep them with you at  all times.

170) Keep a backup camera with you — always.

171) Read the copyright laws and register.

172) Create an easily accessible electronic portfolio on an iPod or Smart Phone.

173) Look for a new niche.

174) Explain to a business owner how poor photography is costing her money.

175) Give a service certificate to a charity auction.

176) Review your insurance.

177) Make sure your passport is up to date.

178) Plan play time to refresh yourself.

179) Hire a good business coach.

180) Keep a list or file of photographers’ Web sites or photography that inspire you.

181) Ask yourself: Would you hire you? Why?

182) Be Positive. Yes, it does matter.

183) Gather your junk mail and call on the senders for opportunities.

184) Develop a powerful sales letter.

185) Buy an e-mail list for your target market.

186) Give more than expected.

187) Remember your copyright has value. (If it didn’t, people wouldn’t be asking for it.)

188) Use your @ twitter name in your online signatures.

189) Create a list of 189 things you can do to improve your business.

This list is just he beginning. What items would you add?

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The art of keyword placement: photography SEO secret #4

Friday, July 11th, 2008

SEO for photographers.

Where you place your words and how they are emphasized makes a
difference.

Key words placed near the top of the web page take priority over words
place at the bottom of the page. Words emphasized in bold and with
<H1> tags offer higher value then plan text.
Google wants your key words, but they only need to see them a few
times to be satistified that your page is supporting its claims. But,
Google is not the only game in town. The other players (Yahoo, ask,
live) tend to be more receptive to additional key words, but you don’t
want to be punished by Google for Key word “stuffing”.

For example:

Rosh Sillars is a Detroit people photographer specializing in
people. He likes photographing people on location and shooting
people in the studio. As a Detroit people photographer he takes
pride in his people photography.

As you can see the word people is over done and the paragraph really
doesn’t sound very good. Although, for some search engines the above
sentence would be effective, Google would again look down upon a web
site full of such paragraphs. So, balance is a key.
Secret #4: Key word emphasis and placement is about balance.

Rosh

Links:photography SEO secrets number 3

Friday, July 4th, 2008

Share and Enjoy: These icons link to social bookmarking sites where
readers can share and discover new web pages.

I know it may seem that some of the secrets are obvious, if you have
been around SEO for a while, but what is correct is correct. I will bring
this all together in the fifth segment. I think the last post will be very
telling and helpful in your quests for Googles front page.

Actually, number one is where you want to be. The last statistics I
observed where people hit the first link in a search 44% of the time and
number two 11% and it’s all down hill from there.

Secret number #3: Links are the gold of search engine optimization.
Quality links mean everything. Links from other sites related to your site.
For example. If you are a photographer and have a link from a web site
talking about politics and nothing about photography, the value is much
lower. Blog links are great. EDU and GOV links are wonderful. Yes there
is a hierarchy.

So trade links with relevant sites. If people are willing to link to the
information and content you are offering, then the search engines will
consider you more of an expert.

Happy 4th!

Rosh