Posts Tagged ‘youtube’

Adding Dramatic Color in Camera Raw

Saturday, November 20th, 2010

Turn an average image into a dramatic photograph using camera RAW. Video from Tutvid

New Media Photographer Podcast 119

Monday, September 20th, 2010

This week:  Rosh talks to ASMP Michigan – Live.

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Where’s the video?

Wednesday, April 28th, 2010

Video is an important part of the Web experience and continues to play a stronger role in marketing and building trust.

I look for video when I want to know a little more about a person, or details about software, or to better understand a complicated subject. An embedded video on a Web site gives me confidence in the product or service. If I don’t see a video, I’ll look for the answer on YouTube.

Every photographer needs to learn how to use video well in order to earn additional income. Our cameras offer some of the highest-quality video around, perhaps even equaling or surpassing traditional video cameras, and we need to take advantage of it.

Use video for testimonials. Companies understand that testimonials are gold.  Written quotes are OK, but video testimonials show the non-verbal communication people require to build trust.

Use video for documentation. Video is an excellent tool for capturing imagery and sound for historical purposes, for charting progression of a project or for comparison purposes.

Use video for how-to demonstrations, which are quickly becoming mandatory on the Web.  If a client offers a new product or service, recommend they create a quality demonstration video for their Web site.  Online video is low-cost quality customer service.  Use video to answer common questions or the best use of new products.  Happy customers refer new businesses.  The more information they have at their fingertips, the greater the chance of earning referrals.

In what ways can you benefit your clients using video?

Rosh

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Social media analytics you should be using

Thursday, January 7th, 2010

Here are three tools you may not be using. More analytics for social media are being developed all the time.  The video below shares some thoughts on the current analytics offered by Youtube, facebook and flickr.

ScreenTweet – more than you think

Thursday, September 3rd, 2009

Last weekend I was interviewed by a local reporter about ScreenTweet, which is a screen shot, image and video delivery application to share content on Twitter. The reporter properly captured my thoughts, mood and comments. Unfortunately, I feel I minimized the value of ScreenTweet.

I’m even more excited about ScreenTweet’s presentation product, Ignite 4. I hope applications for Mac and the Web will soon follow.

In the interest of full disclosure, I have met the people and toured the Scate technologies facilities in Orion, Mich. I have also shared my enthusiasm for the company’s products on my podcast. But after reading my quotes in the article, I feel I appear lukewarm about the product. Therefore, I thought I would write a review of ScreenTweet on the new media photographer blog.

It should be mentioned that there have not been any comments or complaints about my quote in the article.

Screentweet displayed at Newmediaphotographer.com

There are a number of good photo delivery systems online. Tweeting photographs is rather easy. Sites like Twitpic, Tweetphoto, Yfrog, Twitgoo, Picktor (still in alpha testing), Img.ly and Pikchur all offer an easy method of sharing photographs. But, ScreenTweet is a great value with a growing suite of features worthy of consideration.
The site layout is user friendly. It is a comfortable platform on which to work. Other things I like: it has a screen capture capability and the ability to share embedded videos from your favorite sources such as YouTube, Vimeo or CNN.

Uploading photographs is extremely easy and can be done via the Web or phone. Once an image is uploaded, you can add tags, a pointer, text and audio comments.

Your posts are not limited to Twitter. You can send content to Facebook, Linkedin, Tumblr, Digg and at least 50 other destinations. ScreenTweet also has its own link-shortening tool. I’ve mentioned before I wish the site had more analytics, but to be fair, I wish all sites had more analytics.

Knowing what I do about the technology behind ScreenTweet and its sister applications, I feel the options will continue to grow at a solid pace and users will continue to enjoy its functionally and expanding catalog of applications.

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